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- 2012-6-14
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- 1970-1-1
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2. Question1 points
TexasThink is the only retailer of the Lenovo X1 Carbon in Texas. TexasThink is considering a comprehensive marketing plan with the following information: - Marketing program costs a monthly amount of $200,000, but will result in 20% increase (NOT 20 percent points) in the conversion rate of each visits to the website
- Conversion rate of each visits to the website before the program was 5%
- Margin per laptop sold is $100
Suppose the only sales channel of TexasThink is through its website, all costs stay the same regardless of the program. What is the minimum number of TexasThink website visits before the comprehensive marketing plan is financially beneficial after the first month?
- A) 100,000
- B) 200,000
- C) 400,000
- D) 800,000
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