GWD－31－5、6、7、8

xiaoxiao1117

My answers: D C E A

zhnhd1215

同意DCAA.

谢谢版主的详尽分析.因为我做阅读全凭感觉,是要养成寻找支持答案的论据的习惯.

beautyup

GWD'S ANSWER IS DCEA, MINE IS DCAA...

applemouse

关于第8题.我选了D.

做的时候我觉得最后一段是讲的soft-sell策略的一些缺点.那么我觉得题目问要避免这些缺点,那其实不就是HARD-SELL的优点么?因为文章是把SOFT-SELL和HARD-SELL在比较着讲.而D其实就是HARD-SELL的做法.那按D做了,不就能reduce one of the risks mentioned in the last paragraph么?

至于A,给了motivationfor consumers to think about the advertisement’s message,consumers就能做出conclusion么?最后一段说的第一个缺点是说 One risk is that some consumers may fail to draw their own conclusions and thus miss the point of the message.而不是说因为miss了message,所以fail to draw their conclusion呀.

一点拙见,欢迎NN们指正!谢谢!

wangyu73cn

楼上的思维过程存在几个缺陷，文章中没有内容进行支持。

“做的时候我觉得最后一段是讲的soft-sell策略的一些缺点.那么我觉得题目问要避免这些缺点,那其实不就是HARD-SELL的优点么?
这就不一定。

因为文章是把SOFT-SELL和HARD-SELL在比较着讲.而D其实就是HARD-SELL的做法.那按D做了,不就能reduce one of the risks mentioned in the last paragraph么?"
文中好像没有表明D这就是hard sell的做法。

而对于第一种危险，文章中不止有一句话，请注意一下下面第二句话，实际上是对第一句的进一步分析。

One risk is that some consumers may fail to draw their own conclusions and thus miss the point of the message.
一种危险是消费者可能得不出结论。
Inferential activity is likely only when consumers are motivated and able to engage in effortful cognitive processes.
推论只能在消费者能够进行有效思考时才可能。

autist11

我的答案是DCEA,第7题我觉得boomerang effects后面的“where consumers come to believe-----claims”是解释什么是"boomerang effects"的。而前面的"resentment and distrust"lead to---说明了distrust会引起boomerang effects.

wwwhahchn

以下是引用autist11在2005-9-2 1:58:00的发言：
我的答案是DCEA,第7题我觉得boomerang effects后面的“where consumers come to believe-----claims”是解释什么是"boomerang effects"的。而前面的"resentment and distrust"lead to---说明了distrust会引起boomerang effects.

同意！！！where后面是boomerang effects的结果，而且A的exposed to forceful claims不等于believe the conclusions

麻烦wangyuGG再看看

wwwhahchn

顶

tania

同意第7题答案是c,因为原文在第二段提到boomerang effects，而第二段的内容丝毫没有涉及到消费者的主观能动性（消费者对广告的信息产生怀疑是第三段的内容），只是说如果被hard-sell，他们会产生相反的心里作用，从而得出与广告商相反的结论。根据这一原则，我觉得E是无关选项，C是infer的正确答案。

darrensayhi

同意E

A: have been exposed to forceful claims that are diametrically opposed to those in an advertiser’s message 原文未提到消费者被和广告相反的观点影响

B: have previous self-generated beliefs or conclusions that are readily accessible from memory 未提到

C: are subjected to advertising messages that are targeted at specific markets to which those consumers do not belong

D: are confused regarding the point of the advertiser’s message

E: come to view the advertiser’s message with suspicion  同意 原文出处：However, some consumers may resent being told what to believe and some may distrust the message. Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims. 作者明确指出消费者的不信任（distrust即“E”中suspicion）会导致boomerang