kui-CR出处不详

likui

A manufacturer of workstations for computer-aided design seeks to increase sales to its most important corporate customers. Its strategy is to publish very low list prices for workstations in order to generate interest among the buyers for those corporations.

Which of the following, if characteristics of the marketplace, would tend to cause the manufacturer’s strategy to fail?

A. The proposed list prices would seem low to a typical buyer for the manufacturer’s most important corporate customers

B. The capabilities of workstations suitable for given jobs are not significantly different among various manufacturers

C. The manufacturer’s most important corporate customers employ as buyers persons who are very knowledgeable about prices for workstations for customer-aided design

D. Customers differ significantly in the percentage of resources they can devote to computer workstations

E. Buyers for corporations that purchase workstations for computer-aided design receive bonuses for negotiating large discount from the list price.

选E，谁来帮我拆拆题呢？

nickt

原题:降价促销(针对buyer).问:造成不成功的因素.

A)buyer认为价低.排除

B)生产商的产品大同.排除

C)大客户的buyer了解价格.排除

D)客户的差异性.排除

E)Buyer的奖金依靠"砍价"的幅度.就是它了

howardwang

厂家试图用列出低价吸引购买者。

而E中，购买者感兴趣的却是用列出的（高）价中打折后获取红包，所以E是答案。

likui

E中哪里说Buyers感兴趣了，receive是中性词呀。

howardwang

我只是大概说一下解题思路。

sensornet

文章中说厂商的策略是to publish very low list prices in order to generate interest among the buyers ， so that to increase sales。

A，indirect,需要知道buyers 知道low了以后怎么办。

B，加强

C，who are very knowledgeable ，无关，而且可以也认为是indirect,需要知道进一步信息。

D，不加强也不削弱。

E,文章中说了price已经非常低了，那么这就直接导致buyers不能拿到high discount。所以，按照选项的推理她们就不会有兴趣。

多好的题呀，反映了一个真实存在的现象。Enjoy GMAT!

likui

那么就是说这里面还有一层推理，就是采购员倾向于购买给他回扣多的物品，而不考虑其他，譬如质量，是吧？

v22

楼上不用想那么多把，题目说厂家试图降低价格吸引顾客，题目问：厂家的方案不可行。

只有E说了，厂家降低了价格，也没什么客户感兴趣，因为如果价格低的话，他们就无法negotiate低很多的价格，他们就得不到好处（recieve bonus）