【Native Speaker每日综合训练—39系列】【39-14】经管 App Economy

ROLEDAD

[speaker]
When most 12-year-olds love playing video games, Thomas Suarez taught himself how to create them when he was at that age. After developing iPhone apps like "Bustin Jeiber," a whack-a-mole game, he is now using his skills to help other kids become developers, and help their teachers to gain more resources.

[speed]
Warm up:16''
the definition of App economy and its tendency

Time2: 1'07''
Although the App economy in EU and North American is experiencing a rapid development,  the skills gap, connectivity and fragmentation could mean the app boom coming to a close.
According to the statistics of shortage of digital skills and app companies, there should be more developers to help to improve this market.

Time3: 1'46''
In the US, especially California, Germany, France, and the U.K. have developed app companies for the app-sparked growth. Take the example of WhatsApp, which was purchased by Facebook at a cost of £11.4billion, the company only had 32 engineers and made the ratio 1 engineer to every 14 million users.
Apple’s iPhone will account for 33% of smartphone app downloads, While Android apps have 58% of the smartphone app share. The company’s iPad will take 75% of tablet app downloads. Windows phone and tablet devices accounted for the majority of the rest, with BlackBerry taking about a 2% share.

Time4:2'19''
In a recent TechCrunch post, 90 percent of apps are now free, and the reason is that many publishers offer apps as part of their branding, marketing, customer service, or to facilitate in-app sales.
Same to the PC Web economy where fewer people are actually paying for basic applications, and using more from the Web under a different business model, apps have simply become the new form of front-end Web application.

Time5: 1'51''
The EU still has the ambition to become the most innovative economy in the world and the app trend is regarded as an embodiment of this.

Time6: 1'49''
According to some statistics, the impact of the app economy cannot be overestimated when it comes to the consumption of apps. But we should not expect the app-economy to become the motor of job growth without referring to the broader context of the app economy.

[obstacle]
Time7: 6'55''
There are several indicators that the next gold rush is just getting started:
First is the platform wars between the iOS and Android show that Android leading in developer mindshare at 70% with iOS a clear second with 51% of developers targeting the platform, and a surprisingly high 47% of iOS developers and 42% of Android developers are using something other than the native language on their platforms.
Second is the App revenues that 50% of iOS developers and 64% of Android developers are below the “app poverty line” of $500 per app per month. 24% of developers interested in making money earn nothing at all. A further 23% make less than $100 per app per month.
Third is state of the Game Developer Nation that Unity by far is the most popular, used by 47% of developers.
Fourth is the tools of the App Developer Trade that The most popular category of tool is Ad Networks, with 30% of developers using them.
Fifth is enterprise Apps that the 16% of developers who target enterprises are twice as likely to be earning over $5k per app per month and almost 3 times as likely to earn more than $25k per app per month.

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