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- 2018-1-22
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先介绍了Bhatt的背景和经历→介绍blackboard的运营内容和盈利情况,以及这个公司未来的发展目标(成为行业的领先者)→作者摘录和Bhatt谈话中的重要内容(拥有核心技术的重要性;行业的发展前景,是否存在泡沫;了解客户的重要性;传播媒介的转换)
Jay Bhatt was a middle-school math teacher in the early ‘90s, and then went on to work as an investment banker.Later he did a few management jobs in software company,and in 2012,he joined Blackboard as chief executive in late 2012.
Blackboard has a long and involved history as a pioneer in education technology and had a big annual revenue.Blackboard’s business focus on higher ed, professional ed, and even K-12. Eighty percent is domestic, with 20 percent being international.Blackboard is trying to extend its international part and engaging in efforts to achieve education internationalization.
The author highlights some Bhatt’s opinions.
1.The company which wants to be the leader of the edtech industry must be a leader in technology firstly;
2.The learner is the center of their everything and everything from their user interfaces and user experience to their product design and analyses of the marketplace will deter their product design.
3.Edtech industry still has very big development prospect really, and the growth now is not a bubble.
4.If you’re going to extend education to the billions of people who have historically not had access to education, it’s going to be through digital textbooks but rather than physical textbooks.
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