【Native Speaker每日综合训练—28系列】【28-11】经管—Luxury Industry

AXIXI

Very interesting articles. Thanks a lot.

[Time2_2:54]The Financial crisis caused the price of the cotton spiked, inflating Vero’sproduction cost. Then the sales were decreased. Then Caradono created an onlinestore and decreased the retail price, then the customers became diversity.

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[Time3_2:28]Caradano plans to invest his time and energy more on online sales and less onthe hotel business. B2B changed to B2C can open up new opportunities andincrease profits.

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[Time4_2:04]A market research studies the behaviors and desires of the modern luxuryconsumer, both at boutiques and online. The study indicates the major culturaldifferences—51% of the US customers pay attention to the brand values whileonly 28% of the Japanese consumers does.

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[Time5_1:23]This passage introduces two market research companies.

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[Time6_1:33]To double the LVMH’s current sales and profits, LVMH has entered into multiplebusiness lines ranging from leather goods to wines and art auctions. Althoughnone have turned a profit yet, CEO feels that there are significant synergiesand potential impact on revenues and profits.

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[Obstacle_7:27]The article discusses how luxury brands extend to nonadjacent categories. The most important is managers should consider the symbolism.

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