问下板油们Marketing领域比较牛的Journal有哪些

helloworld59 · 发表于 2011-6-6 21:07:17

RT，非marketing领域的同学，想请教下板油们，thx!

IVOWELCH · 发表于 2011-6-6 22:05:01

for modeling, ppl will target marketing science first, then management science, and then JMR.

helloworld59 · 发表于 2011-6-6 22:37:23

多谢，多谢，那这三个journal在modeling的reputation差不多么？还是说最后投的JMR要次一些？

zzmypster · 发表于 2011-6-6 23:01:46

top econ的如AER、QJE之类上面如果有mkt的话一定是大牛的
mkt里面的几个似乎没啥显著区别。要说也就是JMR似乎不怎么发modelling，不像MktS和MgtS。

IVOWELCH · 发表于 2011-6-6 23:20:39

区别不大，都算a了

marketing里面得大牛也发不到aer上，完全不是一样得东西。

hongnsong · 发表于 2011-6-9 02:53:05

to name a few:
Matching and Sorting in Online Dating Markets, Gunter Hitsch, Ali Hortaçsu and Dan Ariely; 2010, American Economic Review, 100 (1), 130-163

“The Evolution of Brand Preferences:Evidence from Consumer Migration”, JP Dube, Bart Bronnenberg and Matt Gentzkow, conditionallyaccepted at the American Economic Review

Goldfarb, Avi, and Mo Xiao. 2011. Who thinks about the competition? Managerial ability and strategic entry in US local telephone markets. Forthcoming, American Economic Review

区别不大，都算a了

marketing里面得大牛也发不到aer上，完全不是一样得东西。

-- by 会员 IVOWELCH (2011/6/6 23:20:39)

问下板油们Marketing领域比较牛的Journal有哪些

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