Traditionally, the first firm to commercialize a new technology has benefited from the unique opportunity to shape product definitions, forcing followers to adapt to a standard or invest in an unproven alternative. Today, how- ( 5) ever, the largest payoffs may go to companies that lead in developing integrated approaches for successful mass production and distribution. Producers of the Beta format for videocassette recorders (VCR’s), for example, were first to develop the VCR com- (10) mercially in 1975, but producers of the rival VHS (Video Home System) format proved to be more successful at forming strategic alliances with other producers and distributors to manufacture and market their VCR format Seeking to maintain exclusive control over VCR distri- (15) bution. Beta producers were reluctant to form such alli- ances and eventually lost ground to VHS in the compe- tition for the global VCR market. Despite Beta’s substantial technological head start and the fact that VHS was neither technically better nor cheaper (20) than Beta, developers of VHS quickly turned a slight early lead in sales into a dominant position. Strategic alignments with producers of prerecorded tapes reinforced the VHS advantage. The perception among consumers that prere- corded tapes were more available in VHS format further (25) expanded VHS’s share of the market. By the end of the 1980’s. Beta was no longer in production.
99. The alignment of producers of VHS-format VCR’s with producers of prerecorded videotapes is most similar to which of the following? (A) The alignment of an automobile manufacturer with another automobile manufacturer to adopt a standard design for automobile engines. (B) The alignment of an automobile manufacturer with an automotive glass company whereby the manufacturer agrees to purchase automobile windshields only from that one glass company (C) The alignment of an automobile manufacturer with a petroleum company to ensure the widespread availability of the fuel required by a new type of engine developed by the manufacturer. (D) The alignment of an automobile manufacturer with its dealers to adopt a plan to improve automobile design.(C) (E) The alignment of an automobile dealer with an automobile rental chain to adopt a strategy for an advertising campaign to promote a new type of automobile
在杨继的GMAT阅读精解中,他解释B选项的错误原因是目的“生产商同意只买这家公司的挡风玻璃”不对。我觉得还是挺有道理的,比我之前完全想不明白为什么能选C就不能选B好。不过,还是想知道大家怎么分析此题的,很多时候大家分析的比书上好很多。呵呵:) |