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谢谢狗主~你看看是不是这篇,十月JJ里的
V1.一家汽车公司在社交网站上做广告,但是经过survey,发现90%的users都说不会因为这个广告就去买该公司的产品,于是该公司的advisor得出结论说,应该暂停在社交网站上做广告。另外,advisor又说在radio和TV上做广告使公司去年的sales上升了15%,于是得出结论说在radio和TV上投放的广告是成功的,应该把所有的budget都投放到radio和TV的广告上来。
V2. Market researcher就网络广告的评估写信给 head of advertisement department:
A survey on a website shows that no customers bought products because of these advertisement. On the other hand, in the past, advertisement on TV and radio boosted sales by over 15%. In order to increase profitability, the advertisement department should allocate more funds on TV and radio, instead of on online social media.
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