prep07 #68 求助！！！快考试了，急、、、

bonfin

68.(35185-!-item-!-188;#058&007601)



Manufacturers sometimes discount the price of a product to retailers for a promotion period when the product is advertised to consumers.  Such promotions often result in a dramatic increase in amount of product sold by the manufacturers to retailers.  Nevertheless, the manufacturers could often make more profit by not holding the promotions.



Which of the following, if true, most strongly supports the claim above about the manufacturers' profit?



(A) The amount of discount generally offered by manufacturers to retailers is carefully calculated to represent the minimum needed to draw consumers' attention to the product.

(B) For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price.

(C) For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.

(D) During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price.

(E) If a manufacturer fails to offer such promotions but its competitor offers them, that competitor will tend to attract consumers away from the manufacturer's product.

请问为什么A不对？请牛牛指教~~~~灰常感谢！！！

bonfin

谢谢耐心讲解！！！我懂了~~~

sandychen168

楼主，这道题结论是：
Nevertheless, the manufacturers could often make more profit by not holding the promotions.

你要support必然要解释为什么在打折的情况下商品被卖的越多，利润却不如不打折的时候这个paradox。

而A跟这个结论有关系么？我觉得没有。厂家只offer经过精确计算的能够吸引顾客的边际折扣。这个support结论说厂家其实不promotion能赚取更多利润了吗？即使选项说的是minimum，也是能够吸引顾客的量，那么就是支持要promotion，没有支持不promotion。

而D很好的解释了这个paradox。说清楚了为什么商家不promotion反而能赚更多钱，就是retailer再商家降价时囤积商品，再以原价卖。那么不如厂家直接原价卖，厂家就能赚取原利润而不会让更多利润被商家赚去了