求思路， PREP模考里的AA

Miaoyu116

The following appeared as part of an article in the business section of a local newspaper.

Motorcycle X has been manufactured in the United States for over 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers
some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight is durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track.

不懂题在说什么。求大家帮忙。谢谢！

212mr

这题一开始就没看懂作者到底是什么意思。到底要驳斥哪个观点？上面这个范文也是写的模棱两可，不知道驳斥的是哪一点？

SupaKatie

我也遇到这题了 我说了广告真对的人群不一样，所以不能说里面没强调的就不是卖点。我还说了一个就是摩托车和汽车不能混为一谈，逻辑错误

但是很奇怪啊，是不是我们要向着“噪音大就是卖点”这点抨击呢？感觉好奇怪

tyaye

lef1007 发表于 2015-8-16 23:03
The author rejects the claim that the loud engine noise of American-made Motorcycle X appeals to the ...

太棒了！！感谢！！

lef1007

The author rejects the claim that the loud engine noise of American-made Motorcycle X appeals to the manufacturer's customers and explains why they are not attracted to quieter, foreign-made imitations.

The author's rejection is based on two reasons. First, the author points out that foreign cars tend to be quieter than similar American-made cars, yet they sell just as well.

Secondly, the author claims that ads for Motorcycle X do not emphasize its engine noise. Instead, the ads highlight its durability and sleek lines and employ voice-overs of rock music rather than engine roar.

In my view, these reasons do not establish that the quieter engines of the foreign imitations fail to account for their lack of appeal.

To begin with, the first reason rests on the assumption that what automobile customers find appealing is analogous to what motorcycle customers find appealing. This assumption is weak since, although there are points of comparison between automobiles and motorcycles, there are many dissimilarities as well. For example, head room, smooth ride and quiet engines are usually desirable qualities in a car. However, head room is not a consideration for motorcycle customers. And many motorcycle riders specifically want an exciting, challenging ride, not a smooth one. The same may be true of engine noise. It is possible that motorcyclists like what loud engine noise adds to the experience of motorcycle riding.

The author's second reason is also problematic. Although the engine noise of Motorcycle X is not explicitly touted in advertisements, it does not necessarily follow that engine noise is not an important selling feature. Because Motorcycle X has been manufactured in the U.S. for over 70 years, its reputation for engine noise is probably already well known and need not be advertised. Moreover the advertisers might use rock music on Motorcycle X ad soundtracks for the specific purpose of suggesting or even simulating its loud engine noise.

In conclusion, this author has not provided convincing reasons for rejecting the claim that quieter engines make foreign-made motorcycles less popular. The author's analogy involving foreign car sales is weak and the claim about Motorcycle X advertisements misses the purpose of including rock music in the ads.

fadeday

感谢分享！               

echo1609

这题有标准答案吗？真纠结死我了！！！

perplexed

范文写了两三个理由 错误类比和广告内容不一定是顾客最关注内容 而且画外音或者rock music说不定正是暗示或模仿摩托车噪音 还有啥其他的理由么？

vivi198169

我也模考到这题

FireSherry

我PREP的时候遇到的就是这题………………………………………………