大家来看这道题 疑惑已久

xiaodangzai

 Extensive research has shown

that the effects of short-term price
promotions on sales are themselves
Lineshort-term.Companies’ hopes that
(5)promotions might have a positive
aftereffect have not been borne
out for reasons that researchers
have been able to identify.A price
promotion entices only a brand’s
(10)long-term or “loyal” customers;
people seldom buy an unfamiliar
brand merely because the price is
reduced.They simply avoid paying
more than they have to when one of
(15)their customary brands is temporar-
ily available at a reduced price.A
price promotion does not increase
the number of long-term customers
of a brand, as it attracts virtually
(20)no new customers in the first place.
Nor do price promotions have linger-
ing aftereffects for a brand, even
negative ones such as damage to
a brand’s reputation or erosion of
(25)customer loyalty, as is often feared.
So why do companies spend so



much on price promotions?Clearly
price promotions are generally run
at a loss, otherwise there would
(30)be more of them.And the bigger
the increase in sales at promotion
prices, the bigger the loss.While
short-term price promotions can
have legitimate uses, such as
(35)reducing excess inventory, it is the
recognizable increase in sales that
is their main attraction to manage-
ment, which is therefore reluctant
to abandon this strategy despite



its effect on the bottom line.

Q6:




It can be inferred from the passage that if a company ceased to run short-term price promotions for a particular product, an effect of this change would be to

1. reduce excess inventory of the product
   
   
2. lose some of the product’s long-term customers
   
   
3. reduce the product’s overall sales
   
   
4. inhibit growth in the number of the product’s customers
   
   
   答案为C  问题中的cease to do 我理解为停下来去做某事（同stop to do)  .而答案显然是相反的，问题是问停下这事 请问大家知道还有哪些词的用法和stop to do 一样吗 考试时理解错了 答案可就差十万八千里了  谢谢大家
   
   

Q6:




It can be inferred from the passage that if a company ceased to run short-term price promotions for a particular product, an effect of this change would be to

1. reduce excess inventory of the product
   
   
2. lose some of the product’s long-term customers
   
   
3. reduce the product’s overall sales
   
   
4. inhibit growth in the number of the product’s customers
   
   
   答案为C  问题中的cease to do 我理解为停下来去做某事（同stop to do)  .而答案显然是相反的，问题是问停下这事 请问大家知道还有哪些词的用法和stop to do 一样吗 考试时理解错了 答案可就差十万八千里了  谢谢大家
   
   

jaze

If you cease to do something, you stop doing it. (FORMAL)

dadaboby

it is the recognizable increase in sales thatis their main attraction to management

short-term price promotions可以inrease,停了以后肯定就会reduce咯