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not sure if someone can see it. I have to write in English while using campus pc.
I roughly scan the paper,Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity.
It tell us about if international company releases advertisements that present global image of itself, the effect will be more favorable. Ads that try to adhere to local culture will be likely ignored by local customers and may lead to negative effects.
Not sure whether this paper is the one you saw in gmat.
I also attach the original paper for your reference. Cuz it's quite long, I recommend you can read the abstract and implementation, which are most likely tested in exam.
Best
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