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Advertising by mail has become much less effective, withfewer consumers responding. Because consumers are increasingly overwhelmed by the sheer amount of junk mail theyreceive, most discard almost all offers without considering them.Thus, an effective way for corporations to improve response rateswould be to more carefully target the individuals to whom theymail advertising, thereby cutting down on the amount of junkmail each consumer receives. Which of the following, if true, would most support therecommendation above?
(A) There are cost-effective means by which corporationsthat currently advertise by mail could improve response rates.
(B) Many successful corporations are already carefullytargeting the individuals to whom they mail advertising.
(C) Any consumer who, immediately after receiving anadvertisement by mail, merely glances at it, is very likely todiscard it.
(D) Improvements in the quality of the advertising materialsused in mail that is carefully targeted to individuals can improvethe response rate for such mail.
(E) Response rates to carefully targeted advertisements bymail are considerably higher, on average, than response rates tomost other forms of advertising |
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