OG2016 39题求解，看不懂啊

Ckaren7

A study of ticket sales at a summer theater festival found that people who bought
tickets to individual plays had a no-show rate of less than 1 percent, while those
who paid in advance for all ten plays being performed that summer had a no-show
rate of nearly 30 percent. This may be at least in part because the greater the
awareness customers retain about the cost of an item, the more likely they are to
use it.
Which of the following would, if true, best serve as an alternative explanation of
the results of the study?
(A) The price per ticket was slightly cheaper for those who bought all ten
tickets in advance.
(B) Many people who attended the theater festival believed strongly that
they should support it financially.
(C) Those who attended all ten plays became eligible for a partial refund.
(D) Usually, people who bought tickets to individual plays did so
immediately prior to each performance that they attended.
(E) People who arrived just before the performance began could not be
assured of obtaining seats in a preferred location.

lubb

想问下C的理解：Those who attended all ten plays became eligible for a partial refund. 10场都参加可以部分返还，那么每场都参加，总的来说这票价就便宜了，但是因为customers retain（保留） about the cost of an item...的意思是觉得贵的才会去使用，所以买10张票的缺席率高？
排除C是因为没有alternative吗

May.K

关于cost awareness的延伸探讨
D选项其实也可以解释为因为买单张票的人都是开场前买所以他们的cost awareness会更强。因为时间是影响awareness一个很重要的因素，比如剁手心仪产品的时候，我们在花钱的那一刻才是对钱最敏感，但当真的拿到那个东西，用的久了其实也就不会再对成本那么敏感了，再比如观看演出之类的，提前一个月买好的演唱会门票和提前三天买的门票，哪怕价格一样，我们也会对刚买的门票的价格感知更加敏感。这种心理现象其实在研究中都有了很成熟的理论了，而且感觉这也挺common sense的。
总之，感觉这题如果太过于关注“different”A和D都可以排除，它两都可以解释成是原文已经提到过的原因。
或许就像OG说的A的问题主要还是“slightly”

supermario5

我觉得A并没有与原文保持一致。原文是说消费者对（自己为购买）单独一件事物所花费的代价了解得越多，他们就越可能去使用它（而不是把它忘在角落里）。原文是想说，提前购买全票的消费者相比于到场再买单票的消费者，对每一场节目的价格了解的没有后者清楚，反而是只知道整体十场节目的总价格。
关键在于一个是十个节目打包出售，一个是一个一个节目零售，后者让消费者对单个节目的花费代价了解更多，所以这些买单票的消费者更有可能出席。只与是否打包出售有关，与单票还是全票哪个价格高无关。

ASHELY36

条件论证-削弱
现象：买an individual play 的缺席率低 少于1%
      买通票的ten plays缺席率高      30%.
编辑C： greater the awareness customers retain about the cost of an item, the more likely they are to use it.

Gap1: 默认了单票的价格高于通票平均到每场的钱（虽然结合commen sense 经常是这样）
Gap2: 可能是对其它play 不感兴趣，支队某一个play 感兴趣
Gap3: 可能是提前买通票的人，Play时间给忘记了（结合实际生活经常是这样的，买了某东西，然后忘记了或者临时有事不能去看了, 而买单一场的可能是临时买的，我能确保我有时间去看，就像买电影票一样）.
套路：不同由不同导致。D选项解释了不同（买票行为的不同）

Hoegarden

D选项的意思应该是通常买单场票的人在表演即将开始前买票所以会入场，这样就可以避免说，因为忘记了演出或者其他安排而造成的高缺席率。给单场票到场率比联票到场率高提供了另一个解释。
注意A选项的解释其实不是说单场比联场便宜，一定看清楚题目，没有比较，它说的是通常买联场票的人就单场票价来说更便宜，那么其实A选项的意思是，买联场造成的单场票价是比直接购买单场票价要便宜，这个解释是跟文中的解释保持了一致，即票价越贵，越可能去使用，这样A选项就是印证了文中的解释，而并非提供了另外一个解释，所以A不对。

煮鱼酱

activekev 发表于 2016-3-15 21:13
D选项的意思应该是通常买单场票的人在表演即将开始前买票所以会入场，给单场票到场率比联票到场率高提供 ...

(A)The price per ticket was slightly cheaper for those who bought all ten
tickets in advance.
A 说的不是单场票比联票便宜，而是联票比单场票便宜。
提前买了十张票的每张票的单价要便宜一点。
我觉得A 项里说的和题干不是一件事情。
题干说的是你马上付钱实感比较强，但A 说的是联票便宜，所以不去的话代价更小。我觉得A 也没有什么问题啊

Ckaren7

PHDream16 发表于 2016-3-16 03:58
“This may be at least in part because the greater the awareness customers retain about the cost of  ...

终于明白了，thank you so much

PHDream16

“This may be at least in part because the greater the awareness customers retain about the cost of an item, the more likely they are to use it.

If you buy an individual ticket, it is very straightforward how much you paid for it.  It is less so if you buy all the tickets together , because you have to do a division, at least, to get the price of each individual ticket. 10 tickets are not good in this context, because it makes the division so easy.

An alternative explanation is provided by   ( D) Usually, people who bought tickets to individual plays did so
immediately prior to each performance that they attended.

It is not because of the awareness of the cost, but because of your own availability or forgetfulness.   
You buy a ticket right before the play starts, you know you are available, and you are less likely to forget.

If you buy the tickets for the whole season way in advance, you may not be available when a play takes place or you simply forget to show up.

Ckaren7

activekev 发表于 2016-3-15 21:13
D选项的意思应该是通常买单场票的人在表演即将开始前买票所以会入场，给单场票到场率比联票到场率高提供 ...

哦哦，这么一说我明白D选项的意思了，谢谢。
但是A选项原文中哪里提到了呢？是这句吗？“This may be at least in part because the greater the awareness customers retain about the cost of an item, the more likely they are to use it.” 但我不太理解的这句是想讲：东西越便宜，顾客越想用，还是什么？