Denoma, a major consumer-electronics maker, had a sizable decline in sales revenue for its most recent fiscal year.This result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew, largely thanks to some innovative and popular models that Denoma introduced. Which of the following, if true, does most to explain the apparently surprising result? A. Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period. B. For the period at issue, Denoma’s major competitors reported declines in revenue that were, in percentage terms, greater than Denoma’s. C. A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers. D. Unlike some of its major competitors, Denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak. E. During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.
答案是C。。我不懂。。。求教。。。
-- by 会员 piaoface (2011/9/21 22:24:03)
其实这题搞清楚Denoma,retailer,跟other manufacturer的关系就很清楚了。首先Denoma也是一个manufacturer,主要负责给retailer供货的。题目说Denoma的sales revenue变低了,但是retailer说虽然他们的sales revenue也变低了,但是从Denoma进的货却卖的更多了,也就是变向说Denoma的sales revenue不应该会变低。那么C选项很好的解释了Denoma的sales revenue变低的原因。因为Denoma不光给retailer卖东西也同样将一些原材料卖给跟自己一样的manufacturer,也就是说Denoma的sales revenue是来自两个不同的source包括retailer和other manufacturers。我们可以推断如果卖给other manufacturer 的sales revenue变低了很多的话,就算卖给retailer 的sales revenue变高了一点,总体来说还是亏损的。我中文不太好,希望没有解释错。 -- by 会员 800 (2011/9/21 22:45:59)
太有才了~非常感谢~ |