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Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force two years ago. Before the reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be helpful to find out each of the following EXCEPT:

正确答案: A

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【求助!】OG-逻辑推理题P34

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楼主
发表于 2013-8-18 23:59:28 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
Following several years of declining advertising sales, the Greeville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concertrating on city-center businesses and others concertrating on differect outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' business by having each sales representative deal with only one type of industry or of rerailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

A) What proportion of the total revenue of the Greeville Times is generated by advertising sales?
B) Has the circulation of the Greeville Times increased substantially in the last two years?
C) Among all the types of industry and retailing that use the Greeville Times as and advertising vehicle, which type accounts for the largest proportion of the newspaper's advertising sales?
D) Do any clients of the sales representatives of the Greenville Times have a standing order with the Times for a fixed amount of advertising per month?
E) Among the advertisers in the Greeville Times, are there more types of retail business or more types of industrial business?

答案是:B
小女子有一问,为什么增加了发行量就可以证明卖出的广告的增多是因为这次重组呢?我觉得E也有理啊。。。如果某一项业务多了,正好说明这次重组使得那些广告销售代表取得了因为专一在某一行业上而得到的成果。题目的问题我觉得是强调因为重组而可能使广告增多的原因,而不是一味强调收入吧??望各位大牛给予详细解说,谢谢!!
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沙发
 楼主| 发表于 2013-8-19 14:09:36 | 只看该作者
顶顶顶顶。。。。。。。。!
板凳
发表于 2013-8-19 15:41:37 | 只看该作者
题目的意思是,以下问题哪个被回答了,可以有助于测试广告收入的增长是否归功于重组。
E说的是零售业务多还是工业业务多,这无法回答某一项零售/工业业务是否增加。
B的意思是,发行量是否增长。如果发行量增长,那么广告收入增多就很有可能是因为发行量增长,而不是重组。
地板
 楼主| 发表于 2013-8-19 17:38:17 | 只看该作者
francoisyang 发表于 2013-8-19 15:41
题目的意思是,以下问题哪个被回答了,可以有助于测试广告收入的增长是否归功于重组。
E说的是零售业务多还 ...

这样的话B就与重组无关啦。。。E的话,问行业是否多了,不就是重组后的结果么。。。因为重组后要求销售人员按行业分类的啊。。。还是没有明白呀。。。
5#
 楼主| 发表于 2013-8-19 22:57:41 | 只看该作者
各位神人,求解惑啊~~~
6#
 楼主| 发表于 2013-8-20 13:49:11 | 只看该作者
求解惑啊~~~~~~~~~~~~·
7#
发表于 2013-8-20 18:13:41 | 只看该作者
The reorganization attempted to increase the sales representatives' knowledge of clients' business by having each sales representative deal with only one type of industry or of rerailing.   

是不是这句话   E和这句话刚好相反 文中说是only one type E  说的是more types of retail business or more types of industrial business?
8#
 楼主| 发表于 2013-8-21 17:33:39 | 只看该作者
李二萌萌 发表于 2013-8-20 18:13
The reorganization attempted to increase the sales representatives' knowledge of clients' business b ...

不是吧。。。文章说每个销售代表专注于一个类型的industry,但是代表公司还是业务多好咯,但是我觉得E还是有点不严谨,业务多但不能代表收入多,我搞不懂B选项,根本没有说到重组,凭什么选B呢?只能排除法咯。。。
9#
发表于 2013-8-22 13:24:21 | 只看该作者
这题的答案是A, 我刚在PREP上做到了
我的理解是:如果通过Total revenue 与advertising sales的比列来看它重组的效果,那么由于Total revenue 本身受其他section的影响,那么它显示的数据是unreliable的,这样对重组有没有对advertising sales 并没有充分的证明。其他的选项都是衡量这个重组收到的效果,如turn over, circulation 哪等等。
希望能够帮到你,虽然做对了,但也不肯定我的思路是否正确
10#
发表于 2013-8-22 13:25:38 | 只看该作者
还有,A 选项应前面加上时间:“two years ago”
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