绕不过来了 求NN指点 GWD 31-16-22

Q22:

Denoma, a major consumer-electronics maker, had a sizeable decline in sales revenue for its most recent fiscal year.  This result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew, largely thanks to some innovative and popular models that Denoma introduced.

Which of the following, if true, does most to explain the apparently surprising result?

1. Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period.
2. For the period at issue, Denoma’s major competitors reported declines in revenue that were, in percentage terms, greater than Denoma’s.
3. A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers.
4. Unlike some of its major competitors, Denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak.
5. During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.

为啥不是A是C呢？

A不也给出了其他解释么？

题目已经说了sales revenue from Denoma models actually grew，所以不管denoma的广告成本有多么高，Denoma model的利润是增加的。因此denoma业务的成本增加是不会对该公司电子消费产品业务的利润增长有直接影响。

C说明是是其他产品的利润决定了公司电子消费产品利润。如果只是denoma业务的利润增长，不会影响整体业务的利润增长。所以可以解释结论。

题目不是说的是零售商的利润提高了么？没说是Denoma公司的啊。

还在疑惑。

这道题的正解是这样的：

零售商的总销售额下降，但D公司的产品销量上升

D公司的利润主要来自给其他公司做配件

也就是说，尽管D公司自己的产品卖的好了，但是因为他合作公司的效益降低了，占他主要地位的收入减少了，所以D公司的效益还是下降了

还是没有看明白．

题目说Ｄ公司的销售收入大大减少．　奇怪的是，根据零售商的报告．尽管他们的销售收入总体上也是减少的，　但他们卖Ｄ公司的产品所得上升．

首先和Ａ的却没有关系，这里没有比较利润．

但Ａ是给其他公司生产配件的－－－怎么推倒出零售收入上升但生产商销售收入下降呢？？

是不是这样理解：

Ｄ公司的零件主要部分是供应给其他制造商　少部分是供应给零售商的？

A. 提出的是开支增加了, 这是开支...the rise of expense in any field in a company has nothing to do with its sale revenue,...marketing expense only affects the net income, not even gross income.....

C. 总销售下去了, 但是零售上去了, 不是特别明显么...其他部门出问题了, 刚好, OEM出事了咯