40. GWD21-Q40: A manufacturer of workstations for computer-aided design seeks to increase sales to its most important corporate customers. Its strategy is to publish very low list prices for workstations in order to generate interest among the buyers for those corporations.
Which of the following, if characteristic of the marketplace, would tend to cause the manufacturer’s strategy to fail?
A. The proposed list prices would seem low to a typical buyer for the manufacturer’s most important corporate customers. B. The capabilities of workstations suitable for given jobs are not significantly different among various manufacturers. C. The manufacturer’s most important corporate customers employ as buyers persons who are very knowledgeable about prices for workstations for customer-aided design. D. Customers differ significantly in the percentage of resources they can devote to computer workstations. E. Buyers for corporations that purchase workstations for computer-aided design receive bonuses for negotiating large discounts from the list price. 答案E 我看不懂了~大家帮我分析下吧~谢谢啦~
conclusion: cause the strategy to fail strategy: increase sales to its most important customers
premises: low list prices to generate intereset among buyers.
one reason (market characteristic) that case the strategy to fail.
the list price is already low, therefore, the room for discount is small. For E, bigger possible discount can generate buyers coz of bonus. if there is little discount on the price, there will be no interest from buyers as buyers will not receive bonus.
haha. i think A strengthens the plan to succeed. you think too much on A. when do CR, do not make any assumption on yourself re the answers. if the option is stated this way, it is the way. you need to think the connection between the answer and conclusion w/o any extra assumption
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发表于 2011-8-15 09:35:46
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