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Because postage rates are rising, Home Decorator magazine plans to maximize its profits by reducing by one half the number of issues it publishes each year. The quality of articles, the number of articles published per year, and the subscription price will not change. Market research shows that neither subscribers nor advertisers will be lost if the magazine’s plan is instituted.
Which of the following, if true, provides the strongest evidence that the magazine’s profits are likely to decline if the plan is instituted?A
(A) With the new postage rates, a typical issue under the proposed plan would cost about one-third more to mail than a typical current issue would.
(B) The majority of the magazine’s subscribers are less concerned about a possible reduction in the quantity of the magazine’s articles than about a possible loss of the current high quality of its articles.
(C) Many of the magazine’s long-time subscribers would continue their subscriptions even if the subscription price were increased.
(D) Most of the advertisers that purchase advertising space in the magazine will continue to spend the same amount on advertising per issue as they have in the past.
(E) Production costs for the magazine are expected to remain stable.
答案是D选项
题干说由于邮费率的提高所以要减少每年出版的期数，但是同时又说了订阅价格每期不变。
我不明白既然D选项是从收入减少这个角度出发说明了如果每期的广告费不变，那么期数减少必定带来总收入的下降。由于每期杂志价格不变，那么一开始公司选择减少期数就必定会导致收入的减少啊，为何公司还会认为这个策略会提高利润呢？
而且这个题我觉得要控制的变量实在太多了。生产成本，广告费用在分析利润的时候都不太确定该如何处理。
利润肯定是=收入-费用 收入包括每期的订阅价格和广告费，费用包括生产成本和邮递费。究竟在分析一个变量的时候另外的变量该如何控制啊~
求教大家了~ |
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发表于 2012-4-28 23:34:44
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