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发表于 2012-4-25 18:48:05 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
Manufacturers sometimes discount the price of a product to retailers for a promotion period when the product is advertised to consumers.Such promotions often result in a dramatic increase in amount of product sold by the manufacturers to retailers.Nevertheless, the manufacturers could often make more profit by not holding the promotions.



Which of the following, if true, most strongly supports the claim above about the manufacturers' profit?



(A) The amount of discount generally offered by manufacturers to retailers is carefully calculated to represent the minimum needed to draw consumers' attention to the product.

(B) For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price.

(C) For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.

(D)During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price.

(E) If a manufacturer fails to offer such promotions but its competitor offers them, that competitor will tend to attract consumers away from the manufacturer's product.
答案是d,高人解答一下吧
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沙发
发表于 2012-4-25 22:24:03 | 只看该作者
不是高人,浑人一个,尝试解答。
文章: 厂商有时在宣传的时候把产品进行打折,然后卖给零售商。由于商品的宣传,常常厂商可以把特大幅度把自己的货物卖给零售商。然而,厂商其实可能获更多利,如果不进行产品宣传

问;下面哪个可以正对文章关于厂商利润的结论(其实就是证明最后一句话)
1:那个折扣是精心设计,且以最小的来吸引客人的(已经最小的折扣,那么说明利润上升没有空间,不能支持)
2:对于很多产品,宣传期就是一周,并不能长的满足客人来习惯那个销售价格(销售价格是零售商定的,这里和厂商没有办,半毛钱关系,信息不充分,不能判断是否厂商能获很多利)
3:对于那些不是新的产品,宣传只是让现在正在用竞争对手的客人有记忆这个产品,并尝试吸引客人(说明了做宣传的优势,至少从这点觉得不做宣传还是吃亏的)
4;零售商低价趸货(就是利用厂商要宣传),然后过后以更高价卖出给客人(其实零售商最终并非以当初打折的价格为蓝本,卖给客人,即客人并非感受到厂商对于零售商打折的好处,而且最终客人还是高价吃进,那么厂商打折白瞎了,不如不打折,这样比打折会多赚点,至少不用牺牲折扣)---类似于现在的变形金刚。奸商 ( 随便问下,有多少人知道ac toys,哈哈)
5如果厂商不弄宣传,但是竞争对手弄,那么竞争对手会把客人拉走(说明了宣传的优势)
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