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- 708107
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- 2012-1-5
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- 1970-1-1
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Smithtown University’s fund-raiserssucceeded in getting donations from 80 percent of the potential donors theycontacted. This success rate,exceptionally high for university fund-raisers, does not indicate that theywere doing a good job. On the contrary,since the people most likely to donate are those who have donated in the past,good fund-raisers constantly try less-likely prospects in an effort to expandthe donor base. The high success rateshows insufficient canvassing effort. Which of the following, if true, providesmore support for the argument?
- Smithtown University’s fund-raisers were successful in their contacts with potential donors who had never given before about as frequently as were fund-raisers for other universities in their contacts with such people.
- This year the average size of the donations to Smithtown University from new donors when the university’s fund-raisers had contacted was larger than the average size of donations from donors who had given to the university before.
- This year most of the donations that came to Smithtown University from people who had previously donated to it were made without the university’s fund-raisers having made any contact with the donors.
- The majority of the donations that fund-raisers succeeded in getting for Smithtown University this year were from donors who had never given to the university before.
- More than half of the money raised by Smithtown University’s fund-raisers came from donors who had never previously donated to the university.
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