1.1.7 书店* V1 by jsf22 第一道是说书店的。 第一段说book chain，但是放到全国，每个店仍要本地化什么的。 第二段说非连锁的书店，因为有本地化的各种优势。 V2 by jessiacacai chain store 第一段说，chain store的大量涌现使得independent store不能生存，减少了regional difference. 然而，chain store的发展是考虑regional因素的，比如geography,economy等等。举例，先是washington以及O打头的一个州，说这两个地方bookstore多是weather原因，rain多；然后说Alaska和Hawaii，地势偏远，进货难需要时间。然后又提到了Alaska和Hawaii的差别。 第二段说，independent store并没有完全消失，它们的经营策略是避免head-on冲突，到chain store少的地方经营，或者专注于special market. 书店不光卖书，还搞book signing等一系列活动。随着作者的national tour减少，这种在书店里的签名售书越来越普遍。 考题： the passagesuggests, at the time when it was written, which of the following is true？答案选项两个是关于W和O这两个州的，三个是throughout the United States. lz选的是national tour is decreasing. V3 连锁书店，很简单，JJ很详细了，说下题。 Q1：主旨题，但是选项很迷惑，每个都像是对的，大家要好好分析。 Q2：说文章表达的意思AGAINST一下哪个？ Q3: 说一下哪个现象least possible？ \ 选的是作者在连锁书店进行national sign（定位最后一段偏后位子） V4 by 20allen 700 bookstore 问到了 infer题虽然集中的比较多 但一些具有地方特色的正在兴起不太确定 定位在第一段第二三句话的样子 还问了主旨失忆了··· 考古（待确认） 1.1.24连锁书店vs independent book stores* V1短文
V4 eippy 700 P1先说大家以为chain store的大规模让小书店难做生意。但是发现其实chain store让independent bookstore 更localized, regional,或有什么culture特色等。举了好多例子.... P2 independentbookstore的生存方法。寻找特定的顾客群体啦等等。最后说大小书店都很注意举办读书沙龙之类的文化活动，但小书店对于作者签售有优势，因为越来越多不愿做全国巡游（这边有题） 大概就是这样。注意chain store和independent bookstore之间的对比和关系，出题重点 背景知识 题目： 1、主旨题 2、作者认为连锁书店XXXXX 3、地方书店的优势在于 Analysts say retailbookstore chains will cease to exist as we know them, underperforming storeswill close and bookstore chains will be reduced to a few localized storescatering to specialized local needs. Bookstore chains must reduce their retailfootprints in order to survive, according to Wahlstorm. He said that there is a high likelihoodthat Barnes & Noble like Borders will close underperforming stores incoming years. To stay relevant bookstore chains wouldhave to use their store space productively and find a market niche, accordingto Bishop. “They can try to drive traffic and sales through the physical stores bymeans like adding cafes, establishing relationships with the local community, and offering exclusive or targeted products (B&N is making a bigpush toward its new educational toys & games department),” wrote Wahlstrom.针对本地市场推出营销方案 Maybe bookstore chains have a lesson tolearn from smaller independent book stores that have dodged the online ande-books bullets by keeping uniqueselections of books and providing social space to their local communities.地方的小书店和社区关系紧密 "Independent bookstores are very wellconnected to their communities. When you do that there will always be value foryour bookstore,” said Lubeck. He said that bookstore chains should adoptthis successful formula.
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发表于 2011-9-27 19:58:15
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