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A manufacturer of workstations for computer-aided design seeks to increase sales to its most important corporate customers. Its strategy is to publish very low list prices for workstations in order to generate interest among the buyers for those corporations.

Which of the following, if characteristic of the marketplace, would tend to cause the manufacturer's strategy to fail?

正确答案: E

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楼主
发表于 2011-7-30 00:21:12 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
A manufacturer of workstations for computer-aided design seeks to increase sales to its most important corporate customers.  Its strategy is to publish very low list prices for workstations in order to generate interest among the buyers for those corporations.


Which of the following, if characteristic of the marketplace, would tend to cause the manufacturer's strategy to fail?

A.The proposed list prices would seem low to a typical buyer for the manufacturer's most important corporate customers.
B.The capabilities of workstations suitable for given jobs are not significantly different among various manufacturers.
C.The manufacturer's most important corporate customers employ as buyers persons who are very knowledgeable about prices for workstations for customer-aided design.
Customers differ significantly in the percentage of resources they can devote to computer workstations.
D.Customers differ significantly in the percentage of resources they can devote to computer workstations.
E.Buyers for corporations that purchase workstations for computer-aided design receive bonuses for negotiating large discounts from the list price.

答案选E。万般不理解,首先想确认,原文是不是说:制造者为了提高销售,给购买workstation的buyers报低价,来吸引他们?
                                                         E选项的意思是不是说:买workstations的buyers因商讨从报价中来得大的折扣 而会收到奖金?

那么为什么选E呢?我咋看不明白呢。

The proposed list prices would seem low to a typical buyer for the manufacturer's most important corporate customers.
The capabilities of workstations suitable for given jobs are not significantly different among various manufacturers.
The manufacturer's most important corporate customers employ as buyers persons who are very knowledgeable about prices for workstations for customer-aided design.
Customers differ significantly in the percentage of resources they can devote to computer workstations.
Buyers for corporations that purchase workstations for computer-aided design receive bonuses for negotiating large discounts from the list price.
Customers differ significantly in the percentage of resources they can devote to computer workstations.
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沙发
 楼主| 发表于 2011-7-30 00:23:01 | 只看该作者
不好意思,复制得有点乱。。。。。。
板凳
发表于 2011-7-30 00:57:20 | 只看该作者
当buyer能获得较高的bonus从价格折扣中,那么,buyer会替corporate选价格高的,从而bonus更高。因为buyer和corporate的利益不一致。所buyer会从自己的利益出发,选bonus高的而不是价格低的。所以商家降价不一定能提高销售收入。
地板
 楼主| 发表于 2011-7-30 10:46:20 | 只看该作者
当buyer能获得较高的bonus从价格折扣中,那么,buyer会替corporate选价格高的,从而bonus更高。因为buyer和corporate的利益不一致。所buyer会从自己的利益出发,选bonus高的而不是价格低的。所以商家降价不一定能提高销售收入。
-- by 会员 hanshipeng (2011/7/30 0:57:20)



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