GWD5-Q29

加州女孩 · 发表于 2010-5-7 21:35:21

GWD5-Q29:

Over the past five years, the price gap between name-brand cereals and less expensive store-brand cereals has become so wide that consumers have been switching increasingly to store brands despite the name brands’ reputation for better quality.To attract these consumers back, several manufacturers of name-brand cereals plan to narrow the price gap between their cereals and store brands to less than what it was five years ago.

B

Which of the following, if true, most seriously calls into question the likelihood that the manufacturers’ plan will succeed in attracting back a large percentage of consumers who have switched to store brands?

A.There is no significant difference among manufacturers of name-brand cereals in the prices they charge for their products.

B.Consumers who have switched to store-brand cereals have generally been satisfied with the quality of those cereals.

C.Many consumers would never think of switching to store-brand cereals because they believe the name brand cereals to be of better quality.

D.Because of lower advertising costs, stores are able to offer their own brands of cereals at significantly lower prices than those charged for name-brand cereals.

E.Total annual sales of cereals—including both name-brand and store-brand cereals—have not increased significantly over the past five years.
想请问D为什么错了呢？O(∩_∩)O谢谢

hnluluowen · 发表于 2010-7-29 07:16:06

两个月了都没人回答？？同问阿

wangtian627 · 发表于 2010-8-6 15:48:51

我是这样理解的。原文提及的可能影响销售的因素有两个，一个是价格，一个是质量。S是价格有优势，质量有劣势。N价格有劣势，而质量有优势，所以N希望通过降价，改变价格上的劣势来赢回消费者。B的意思是S质量上的劣势没有了，这自然会影响N的计划。因为即使N降价到与S一样低，那也是只是两种米一样，从而赢回消费者的可能性不大。D说S比N的价格低，即S的优势，N的劣势。材料说N降价，即改变这种劣势，在一定程度上应该是支持了N的plan的。不知道这样说对不对。

芥兰叶 · 发表于 2010-11-14 21:50:39

请问这题有统一答案了吗？

Over the past five years, the pricegap between name-brand cereals and less expensive store-brand cereals hasbecome so wide that consumers have been switching increasingly to store brandsdespite the name brands’ reputation for better quality. To attract these consumers back, severalmanufacturers of name-brand cereals plan to narrow the price gap between theircereals and store brands to less than what it was five years ago.

重点是看那些流失的消费者到底是因为差价还是因为质量做出选择。背景说是因为五年来差价不断扩大导致消费者流失，所以name brand厂家也就制定价格策略挽回这部分人。文中并没有提到这些人5年前对store brand的质量是否满意，只提供了一个比较（reputation for better quality），他们之所以“叛变”就是因为价格的关系。差价可以接受，就选择高质量的，差价不能接受就选择低质量的。现在差价缩小到5年前的水平，也就是消费者又能接受高质量的货物了。

B. Consumers who have switched to store-brand cereals have generally been satisfied with the quality of those cereals.

流失的消费者总体上满意了store brand的质量。仅仅满意似乎还不足以说明他们就会忠诚。这些人本来就是因为差价过大才放弃高质量货的，generally也说明是基本，质量差距并没有消除。除非有证据说5年前他们对低质量货不满意，现在满意了，否则这部分人因为差价的缩小还是会回归name brand的。

D. Because of lower advertising costs, stores are able to offer their own brands of cereals at significantly lower prices than those charged for name-brand cereals.

significantly的确不能说明store能保持5年来的差价，但至少是在价格上讨论消费者的行为。

NN在哪里？

sdcar2010 · 发表于 2010-11-15 00:06:47

B is the answer. It removes the attractiveness of the name-brand cereals due to their "famed" quality, which is comparable to that of the store brand if answer (B) is right.

GWD5-Q29

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