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Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?

正确答案: C

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一道prep题,求NN解答!!救命哪

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楼主
发表于 2010-10-21 23:21:50 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
Kitchen magazine plans to license the use of its name by a line of cookware.  For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising.  However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen.  Therefore, Kitchen can collect its licensing fee without endangering its other revenues.
The argument above assumes which of the following?
A. No other line of cookware is superior to that which will carry the Kitchen name.
B. Kitchen will not license the use of its name for any products other than the line of cookware.
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
E. Kitchen is one of the most prestigious cooking-related magazines.


这道题的答案是C,我选的也是B,是不是错在any products?如果改成any other products对不对呢?我的思路就是说有一个假设前提magazine不会再那些质量差的product上面做广告,也是一个必须的前提呀,为什么不对呀?
请教NN解答!
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沙发
 楼主| 发表于 2010-10-21 23:29:35 | 只看该作者
没有人理我么。。。自己顶一下啊。。。
板凳
发表于 2010-10-22 00:48:09 | 只看该作者
I think b is out of scope.

The question did not provide information saying that kitchen will not licence other products....

open for discussion!
地板
发表于 2010-10-22 01:06:12 | 只看该作者
Kitchen magazine plans to license the use of its name by a line of cookware.  For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising.  However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen.  Therefore, Kitchen can collect its licensing fee without endangering its other revenues.
The argument above assumes which of the following?
A. No other line of cookware is superior to that which will carry the Kitchen name.
B. Kitchen will not license the use of its name for any products other than the line of cookware.
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
E. Kitchen is one of the most prestigious cooking-related magazines.

分析: 这个杂志想要自己的名字来捆绑一系列厨具,而这个行为与产品的质量很相关。
    题目结论说这个杂志这么做,没有坏处。
关键:产品质量
ABCDE中,只有A,C设计厨具质量的问题:
A. No other line of cookware is superior to that which will carry the Kitchen name.
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.

而C中更联系到杂志的本质,一本推销厨具的杂志,其主要收入是广告,其包含的元素在题目中体现比较多。

所以C更符合题意。
5#
发表于 2010-10-22 18:30:43 | 只看该作者
假设题根据ETS官方解释就是取非后削弱原文。 原文中论据是:专家指出cookwar质量比同类产品好,结论:K公司可以获得冠名费且不用承担风险.按照这个架构,C取非就是cckware不找k公司冠名,削弱了结论,B取非就是K公司除了cookware以外还是可以给其他公司冠名,这本身不削弱结论。…………that's my opinion
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