弱弱的问大全一道题...

geniussy321 · 发表于 2010-8-9 12:27:07

In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?
(A) How effective as a detergent was Bleach-O Green?
(B) How many other detergents on the market were promoted as safe for the environment?
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
(E) How effectively was Bleach-O Green advertised and promoted to consumers?
感觉没有很好的思路...是不是其他选项和promotion无关而A选项其效果和比较牵强啊...答案是C

geniussy321 · 发表于 2010-8-9 18:30:47

自己顶一下...

jixuewei · 发表于 2010-8-9 19:32:13

这道题问的是哪一个问题跟该公司失败的原因没有关系这个关系应该是用户和生产商品之间的所以你看其他选项这些选项的回答都可以削弱该结论
比如说A 如果产品的效果不好则可以是导致产品失败的原因 D消费者对该产品的广告接受程度低也可以是其失败的原因
而C选项跟普通洗涤剂作对比即使说它比普通洗涤剂的生产费用高很多但是这跟文章中的结论，即新商品没有占据市场份额没有关系

geniussy321 · 发表于 2010-8-9 22:59:57

哦你说的是和第一句话consumer有关还有和后面那个market share有关？...感觉有点难想...

jixuewei · 发表于 2010-8-10 17:30:04

是有点难想。。多做点习惯就好了这道题我也错了当时。。

弱弱的问大全一道题...

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