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The following appeared in a memorandum from the owner of carlo’s Clothing to the staff.
“Since disc Depot, the music store on the nest block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profts, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.”
In this argument, the arguer concludes that in order to boost the sales and profits of Carlo's Clothing, the store should switch from newspaper advertising to frequent radio advertisements like those for Disc Depot. i cannot agree with it for the following reasons.
First, it goes without saying that the arguer makes the hasty-generalization fallacy. The arguer assumes that the business of Disc Depot has grown due to its new radio advertising campaign. This assumption is questionable because it overlooks some factors that may explain the increase in business. For example, the economic has been booming since last year, bring more leisure time and extra money for people to have some entertainment. It is the increase in economy that causes the great profits of Disc Depot. Or the Disc Depot has increased its quality of CDs and introduced more types of music videos, causing the increase in foot traffic into the store. Obviously, the arguer has drawn to the conclusion too rashly due to ignorance of other factors such as other changes of the Disco Depot.
The second problem is that the arguer makes the fallacy of faulty analogy, The arguer implies that same method that brought increase in profits of a music store will applies to a cloth store. However, common sense tells that this assumption is problematic. We cannot neglect some essential differences that make the comparison nonsense. For instance, people who like to listen to music usually like to listen to the radio as well. They often turn on radios to find out good music. Consequently, advertisements about music do impact them. In contrast, advertisements about cloth may not be that attractive because those who often listen to the radio may not care much about cloth. Thus, unless the arguer can prove that radio advertisements about cloth will cause the same effect as those about music, the argument is unwarranted and unjustified.
Third, Implicit in this argument is the thought that Carlo will boost its slaes and profits once they switch to frequent radio advertisements. However, this assumption is groundless because the author ignores the fact that Carlo’s stagnant business might be due to other factors such as internal management and quality of services. For example, Ineffective management,may cause excessive costs and thus impede Carlo’s profits . Consequently, the conclusion is much weakened because the situation of Carlo will not improve even if a new kind of advertisement is adopted.
In sum, the argument is not that valid as it stands. Accordingly, it is premature for the arguer to conclude that the store should switch from newspaper advertising to frequent radio advertisements like those for Disc Depot to stimulate sales and profits. To strengthen the argument, the arguer would have to provide more information to show that the success of Disc Depot is due to the radio advertising campaign, and demonstrate that the same radio advertising campaign will guarantee the success of Carlo’s Clothing. Only with more convincing evidence could this argument become more than an emotional appeal.
以上是RIO版主帮我修改过的文章，非常感谢，原来的文章（RIO评分4.5）我也贴上。
In this argument, the arguer concludes that in order to boost the sales and profits of Carlo's Clothing, the store should switch from newspaper advertising to frequent radio advertisements like those for Disc Depot. To support this conclusion, the arguer points out several reasons. First of all, the arguer states that the music store, Disc Depot, has increased its business and profits since it began a new radio advertising campaign last year. Moreover, the arguer claims that profits of Carlo's Clothing have remained the same for the past three years while the music store has made a lot of profits. Thereby, the arguer jumps to the conclusion that Carlo's Clothing should advertise on radios. At first glance, the argument seems somehow convincing, but further reflection tells me that this conclusion is based on some dubious assumption and is biased due to the inadequacy of evidence cited. Thus, i cannot agree with it for the following reasons.
First, it goes without saying that the arguer makes the hasty-generalization fallacy. The arguer assumes that the business of Disc Depot has grown due to its new radio advertising campaign. This assumption is questionable because it overlooks some factors that may explain the increase in business. For example, the economic has been booming since last year, bring more leisure time and extra money for people to have some entertainment. It is the increase in economy that causes the great profits of Disc Depot. Or the Disc Depot has increased its quality of CDs and introduced more types of music videos, causing the increase in foot traffic into the store. Obviously, the arguer has drawn to the conclusion too rashly due to ignorance of other factors such as other changes of the Disco Depot.
The second problem is that the arguer makes the fallacy of faulty analogy, The arguer implies that same method that brought increase in profits of a music store will applies to a cloth store. However, common sense tells me that this assumption is problematic. We can not neglect some essential differences that make the comparison nonsense. For instance, people who like to listen to music usually like to listen to the radio as well. They often turn on radios to find out good music. Consequently, advertisements about music do impact them. In contrast, advertisements about cloth may not be that attractive because those who often listen to the radio may not care much about cloth. Thus, unless the arguer can prove that radio advertisements about cloth will cause the same effect as those about music, the argument is unwarranted and unjustified.
In sum, the argument is not that valid as it stands. Accordingly, it is premature for the arguer to conclude that the store should switch from newspaper advertising to frequent radio advertisements like those for Disc Depot to stimulate sales and profits. To strengthen the argument, the arguer would have to provide more information to show that the success of Disc Depot is due to the radio advertising campaign. In addition, to justify the argument, the arguer should provide concrete evidence to demonstrate that the same radio advertising campaign will guarantee the success of Carlo’s Clothing. Only with more convincing evidence could this argument become more than an emotional appeal. |
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发表于 2013-1-8 22:32:50
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发表于 2013-1-9 17:29:22
arents everywhere recognize the HuggyBunny logo as a mark of quality, and most of our customers show great brand loyalty. Sales reports have shown that parents are more likely to buy children’s clothes with the familiar HuggyBunny brand and logo than otherwise identical clothes without it. Therefore, if we use the HuggyBunny brand name and logo for the new line of clothing for teenagers that our company will soon be introducing, that clothing will sell better than it would if we labeled it with a new brand name and logo.”
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