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GWD-8-Q29:GWD-2-14Smithtown University’s fund-raiserssucceeded in getting donations from 80 percent of the potential donors theycontacted. This success rate,exceptionally high for university fund-raisers, does not indicate that theywere doing a good job. On the contrary,since the people most likely to donate are those who have donated in the past,good fund-raisers constantly try less-likely prospects in an effort to expandthe donor base. The high success rateshows insufficient canvassing effort. Which ofthe following, if true, provides more support for the argument? A. Smithtown University’s fund-raisers weresuccessful in their contacts with potential donors who had never given beforeabout as frequently as were fund-raisers for other universities in theircontacts with such people.
B. This year the average size of the donationsto Smithtown University from new donors when theuniversity’s fund-raisers had contacted was larger than the average size ofdonations from donors who had given to the university before.
C. This year most of the donations that came toSmithtown University from people who hadpreviously donated to it were made without the university’s fund-raisers havingmade any contact with the donors.
D. The majority of the donations thatfund-raisers succeeded in getting for Smithtown University this year were from donors who had never given to the university before.
E. More than half of the money raised by Smithtown University ’s fund-raisers came fromdonors who had never previously donated to the university.
这道题答案给了A我选C。 我查了讨论贴,有人说选A有人说选C。
考试在即,非常希望能够分析清楚,得到一个定论,希望大家进来讨论。
我的理解是这样的。
大学的募捐
ST大学80%的potential donors都给大学捐款了,但是这种高成功率不能说明funder raiser 的工作出色,相反,过去捐过款的人更加可能给大学捐款,所以好的fund raiser应该一直去尝试新的捐款人,使捐款人的基数比较大。这种高成功率显示出募捐工作不够充分。
那个选项支持上面的结论: A. ST大学funder raiser跟那些从未捐过款的人联系的频率跟其他大学跟 他们的未捐款人联系的频率一样高。
C. 今年大部分来自potention donor的捐款都是在没有Funder raiser跟他们联系的情况下捐的。
我觉得A根本就无关啊,C充分说明了这些funder raiser的工作根本就不好,因为大部分老捐款人是自己捐的跟他们的工作没关系。
可是答案是A,还有很多人都觉得是A。I'm so confused....... |
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