[求助]GWD7-29

Q29:

Over the past five years, the price gap between name-brand cereals and less expensive store-brand cereals has become so wide that consumers have been switching increasingly to store brands despite the name brands’ reputation for better quality.  To attract these consumers back, several manufacturers of name-brand cereals plan to narrow the price gap between their cereals and store brands to less than what it was five years ago.

Which of the following, if true, most seriously calls into question the likelihood that the manufacturers’ plan will succeed in attracting back a large percentage of consumers who have switched to store brands?

1. There is no significant difference among manufacturers of name-brand cereals in the prices they charge for their products.
2. Consumers who have switched to store-brand cereals have generally been satisfied with the quality of those cereals.
3. Many consumers would never think of switching to store-brand cereals because they believe the name brand cereals to be of better quality.
4. Because of lower advertising costs, stores are able to offer their own brands of cereals at significantly lower prices than those charged for name-brand cereals.
5. Total annual sales of cereals—including both name-brand and store-brand cereals—have not increased significantly over the past five years.
                   

Answer : B

我选了D. 我觉得题目的意思是customers care much about price than the quality.

所以觉得B不对。

请大家帮忙看一下吧谢谢

你想的对了，customers do care much about price than the quality
这也是为什么他们不买贵的但价格更高的cereal的原因。

D 只是重复了题目。
B 因为customers已经对价格低的cereal的质量满意了，所以他们就不太可能去买降了价，但还是高过普通cereal的只是质量高一点的cereal.他们如果不太care about the price的话，就可能真的会选择cereal of higher quality but also of higher price

但是name-brand cereal manufacturer采用narrow the price gap 的方法去吸引顾客，如果stores有能力使价格更低，那price gap就不会缩小，name-brand cereal manufacturer的目的就不会达到。所以D为什么不对呢？谢谢

the name brands’ reputation for better quality。

要点是理解顾客到底侧重价格还是质量呢？

从原文看，顾客首先侧重的还是质量（之前都是用价高质好的，后来不用，实在是价格gap太大。）而b则是从质量的角度回答问题，d则是价格的角度。