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40.GWD21-Q40:E Amanufacturer of workstations for computer-aided design seeks to increase salesto its most important corporate customers. Its strategy is to publish very low list prices for workstations inorder to generate interest among the buyers for those corporations. Which ofthe following, if characteristic of the marketplace, would tend to cause themanufacturer’s strategy to fail? A. The proposed list prices would seem low to atypical buyer for the manufacturer’s most important corporate customers. B. The capabilities of workstations suitablefor given jobs are not significantly different among various manufacturers. C. !The manufacturer’s most importantcorporate customers employ as buyers persons who are very knowledgeable aboutprices for workstations for customer-aided design. D. Customers differ significantly in thepercentage of resources they can devote to computer workstations. E. Buyers for corporations that purchaseworkstations for computer-aided design receive bonuses for negotiating largediscounts from the list price. |
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