123.

Advertisement: Today’s customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisfied with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal.

Which of the following must be true on the basis of the statements in the advertisement above?

(A) MegaCorp’s competitors will succeed in attracting customers only if those competitors adopt MegaCorp’s goal as their own.

(B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of its products.

(C) MegaCorp’s goal is possible to meet only if continuing advances in product quality are possible.

(D) If a company becomes satisfied with the quality of its products, then the quality of its products is sure to decline.

(E) MegaCorp’s customers are currently satisfied with the quality of its products.

C is the best answer

Choice A is incorrect since success in attracting customers depends only on actual product quality, not on a company’s goals regarding quality. 文中没有任何关于attracting customers，我觉得错是因为属无关选项.

Since quality improvements can themselves shape customer expectations, choice B is incorrect.从文中可以得出此解释是对的，但如何把它和B联系起来呢？

请NN指教！

(B)A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of its products.

而原文说 B  raises customer expectations -à A  advance in the quality of

B说的是否命题, 所以不成立

不知对否, 请指教!

二楼说的好像不对，欢迎讨论...

还是不懂啊！！！

Since quality improvements can themselves shape customer expectations，意思是由原文可知，产品质量的提高会塑造（shape)顾客的期望，也就是会影响期望，因此没有证据显示会造成质量的提高跟顾客的期望造成偏差。所以不能推出B选项。

顶下～～我也不懂。怎么理解B的解释？

对于C也有疑问，因为每一次的质量提高都会提高顾客期望，那么这个GAP无限永远存在。。。那满足顾客期望不是遥遥无期么？？谁来纠正我的死脑筋。。。。

C 说了Mega公司的目标如果要能够实现，那么必须是（ONLY IF）continuing advances in product quality are possible. 必须是质量的进一步提高是可能的。所以C对。

至于B选项，原文的逻辑是“质量提高（advance quality)”会“提高客户的期望值（raise expectation)"，质量提高在前，客户期望值提高在后，前因后果。而B选项的意思是倒过来了。是说如果你对客户的期望判断不对，那么质量一定不好。

那么也就是说“没有最好，只有更好”，那么才可能永远的，不停的满足客户的要求，不会产生你说的GAP。

不知道我这么解释，能理解么？

谢谢。理解理解，也就是说顾客先被满足了下然后又有新要求了。。。。