MARKETING PHD的STUDY PLAN和归国计划~请大家提意见~~

 rogram Introduction

Marketing


The objective of this program is to provide students the perspective required

to understand consumer behavior, social and economic systems, competitive beha

vior, legal and political issues, research techniques, and good business pract

ices. Research issues that have been explored by students and faculty include

consumer decision making and information processing; optimal sales force deplo

yment and media scheduling; construction and evaluation of mathematical simula

tions models of distribution channel relationships; and the study of marketing

structure, strategy, and performance relationships.

Course work consists of a series of seminars in marketing, a minor/supporting

field of the student's choice, and research methodology. Students take part in

five marketing seminars: Special Topics in Marketing, Research Methods in Mar

keting, Behavior in Markets, Managerial Research in Marketing, and Marketing M

odels. Additionally, students take three courses in an approved minor/supporti

ng field, to be approved by both the marketing department and the minor/suppor

ting field department. Finally, students gain proficiency in research methodol

ogy by taking four courses covering basic research methods, analysis of varian

ce (ANOVA), regression, multivariate analysis, and advanced research methods.




                           Study Plan


I will pursuit my PhD degree in Marketing in Kelley Business School of Indiana

University Bloomington in the following four years.

Year 1. Learn statistics, research methodology and consumer behavior courses.



M650 Research Methods in Marketing / M653Managerial Research in Marketing
M651 Behavior in Markets
X610 Statistics for Research

Year 2. Choose the research direction. Learn special courses in the chosen dir

ection.

M652 Marketing Models
M798 Special Topics in Marketing

Year 3. Pass the Qualified Exams, teach courses and begin the PhD dissertation

.

X630 Teaching Development Seminar
Special courses in the research direction as the supervisor requires.

Year4. Finish PhD dissertation and Oral defense.


                        Career Plan


After get the PhD degree in USA, I will come back to China to find position as

a faculty or even assistant professor in top 10 Chinese universities. The rea

sons are:

1. It is easier to find a teaching position in top China universities than in

U.S. Competition for university position is fiercer in U.S as U.S economy decl

ining. But PhD students graduated from U.S business schools will be very welco

med, more qualified and competitive than the PhD students in China to get a fa

culty position in top China universities, especially Ph.D graduate from top 15

U.S business school. In addition, government has done many things to attract

the Ph.D students abroad to come back to do contributions in China, such as so

lve the housing problems, spouse’s job problems and children’s school proble

ms, and offer a high salary and status. But if I choose to stay in U.S, I have

to strive hard for at least another 5-10 years to get a position as professor

and even longer to buy a house. My tutor of Nanjing University ....is a good example.

He graduated from City University of Hong Kong in 2003, and

he chose to come back mainland, only 4 years later, he became the Professor an

d Academic Leader of Dept. of Marketing in Nanjing University when he was only

34 years old, and, of course, with a big house in Nanjing!

2. My research focuses on marketing strategy (branding strategy) in China. The

most valuable part in my future research will be my insight into some unique

characteristics in marketing practices in China. I am sure that I will achieve

more in my research by learning latest research methodology and topic in U.S

and apply it in China. That will be my main contribution to marketing field.



3. I will gain valuable consulting experience in marketing in China because Ch

ina enjoys the fastest economic development rate in the world. Many firms are

booming in China everyday and they need consulting. I believe I will get more

chances to gain consulting experience and field experience in marketing in Chi

na and become rich faster than in U.S. Those consulting experience is vital to

my research too.

4. Both of my hunsband and me will have better career development in China whi
le taking care of our parents. I hope to find a position in marketing Dept. in
Nanjing University or Xuzhou Mining University. Because both my husband and m
e are the only child in our family. Nanjing University is only 3 hours to my h
ometown and 2 hours to his hometown by train. So that we can visit our parents
often and take care of them while have a good career. Most of my good friends
and relatives are in NJ and XZ. In addition, my father has a firm selling med
ical instrument and my husband also a specialist in medical instrument. My fat
her hopes that my husband will take care of his firm after his retirement. And
I will become a professor faster in China as most teachers in marketing in Ch
ina still lack skills and trainings in quantitative analysis in marketing and
consumer behavior experiment experience in consumer research, I will outperfor
m them and become professor faster here.



                              Why go to USA?


1. Marketing originates in U.S.A. Most of the textbook in marketing in China a

re translated from U.S textbooks. Most of the modern marketing theories and mo

st updated papers are published by scholars in U.S.A.

2. To be a Professor in China, a doctor degree is necessary, and the doctor de

gree from USA will be more useful to get a good position in top 10 universitie

s in China.



                 Why Indiana University Bloomington?


Indiana University-Bloomington enjoys a long tradition of excellence and renow

ned reputation in marketing research. More importantly, my main research inter

ests lie in marketing capability and some renowned researchers in this field s

uch as Professor Neil A. Morgan is in Indiana University-Bloomington. I have r

ead many papers written by Dr. Morgan during my graduate study. In fact, his p

aper “Benchmarking Marketing Capabilities For Sustained Competitive Advantage

” is the most important reference of my thesis. My graduation thesis for mast

er degree and other published papers are also on marketing capability—CRM cap

ability. I hope that I can further my research in this field with Dr. Morgan i

n my Ph.D study.

In addition, I want to learn more about the experimental way of doing research

and study further on consumer behavior as universities in China have limited

research resources (teachers and labs) in this field while Kelley School of Bu

siness is good at study in this field.

Therefore I am really looking forward to pursue my Ph.D in the Kelley School o

f Business in the Indiana University-Bloomington. And I believe that the study

experiences in Indiana University-Bloomington will be rewarding in my future

research work. I also believe that I can contribute to the diversity of Indian

a University’s academic community by my previous and current research on mark

eting in Chinese business environment.


                        Why Marketing?


I learnt marketing from undergraduate study and did research in this field for

3 years during master degree. I have published many papers and help my tutor

write and edit many books on marketing. I love my research in this field and I

’d love to further my research in this field.

一点小建议：

 Career Plan


After get the PhD degree in USA, I will come back to China to find position as

a faculty or even assistant professor in top 10 Chinese universities.

建议改成：

After getting the PhD degree in USA, I will  find a faculty position as
or even assistant professor in top 10 Chinese universities.

不用那么强调回中国，说出意思就好了

不然有点那样的感觉

虽然我觉得你不改也没什么，不过感觉改了更好