PREP中的题！！谢谢！！[2]

Because postage rates are rising, HD magazine plans to maximize its profits by reducing by one half the number of issues it publishes each year. The quality of articles, the number of articles published each year, and the subscription price will not change. Market research shows that neither subscriber nor advertiser will be lost if the magazine’s plan is instituted.

Which of the following, if true, provides the strongest evidence that the magazine’s profits are likely to decline if the plan is instituted?

正解:Most of the advertisers that purchase advertising space in the magazine will continue to spend the same amount on advertising per issue as they have in the past.

我不明白答案是怎样起到WEAKEN的效果的?! Advertiser只是spend the same amount,也就是和以前在每个issue中放的广告数量一致啊?这怎么就证明了杂志的利润会下降呢??谢谢!!
                

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The quality of articles, the number of articles published each year, and the subscription price will not change.

在什么都unchanged的情况下，如果广告商还投入和以前一样的广告费，可是此时发行社已经将发行量减少了一半了，是不是相当于说该它赚的生意，它自己放弃了呢，

我个人觉得就是我们学过的margin profit

谢谢!!lucky MM

那就是说假设杂志社一年应该收100万的广告费,但现在由于ISSUE减半,所以只能收到50万了,所以利润下降,是这样么?!

但是在我看答案选项的时候,获取来的信息只是"广告商会购买的版面数量和以前相同"但看不出有说交的钱也比以前少的意思啊?!这是潜在信息么,还是还有其他的方面会导致利润下降,是我现在没注意到的呢??

这题其实，你要还看下其他选项，我觉得选出这题的人不是直接能把这题选出来的，而是排除了其他错得更很的选项，那这个选项无论是否非常的和你所想的思路，只要比其他选项对得地方多，就是答案，

MM，知道了吧，

这种你想不明白的题，比较下其他选项就能明白了

回到你提的问题，答案说Most of the advertisers that purchase advertising space in the magazine will continue to spend the same amount on advertising per issue as they have in the past.

就像你自己解释的那样，广告商还和以前一样那么投钱在每一个issue上，但是总的ISSUE减少了，那你说广告商投钱的另外一半怎么花呢？是不是有点想我有100想投资给你，但是你只要50这种感觉呢？那是你自己让自己decrease profit吗？多一份issue，就多一点profit啊

恩！言之有理！！

可能也是我对这个答案太钻牛角尖了，这下感觉好多了！真是谢谢！！