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OG16-60 Advertising by mail has become much less effective, with fewer consumers responding. Because consumers are increasingly overwhelmed by the sheer amount of junk mail they receive, most discard almost all otters without considering them. Thus. an effective way tor corporations to improve response rates would be to more carefully target the individuals to whom they mail advertising, thereby cutting down on the amount oi junk mall each consumer receives.
Which of the following, if true, would most support this recommendation?
(A) There are cost effective means by which corporations that currently advertise by mail could improve response rates.
(B) Many successful corporations are already carefully targeting the individuals to whom they mail advertising.
(C) Any consumer who, immediately alter receiving an advertisement by mail, merely glances at it is very likely to discard it.
(D) Improvements in the quality of the advertising materials used in mail that is carefully targeted to individuals can improve the response rate for such mail.
(E) Response rates to carefully targeted advertisements by mail are considerably higher, on average, than response rates to most other forms of advertising.
我选的是B，答案是E。题目讲的是选择好邮件的目标对象提高回复率以降低垃圾邮件数。答案E讲的却是目标广告的回复率比别的形式的广告的回复率要高。这个跟stimulus里面的选择好目标对象有啥关系？实在搞不清楚。。是不是我理解有误，有NN可以解释一下么？
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发表于 2016-3-31 03:40:34
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