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55. The following appeared in an Excelsior Company memorandum. “The Excelsior Company plans to introduce its own brand of coffee. Since coffee is an expensive food item, and since there are already many established brands of coffee, the best way to gain customers for the Excelsior brand is to do what Superior, the leading coffee company, did when it introduced the newest brand in its line of coffees: conduct a temporary sales promotion that offers free samples, price reductions, and discount coupons for the new brand.”
就说本月jj这题吧,我找了两个: false analogy &. gratuitous assumption, any more?!! | 
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发表于 2007-3-2 23:37:00
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