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Advertising can tell us a lot about a country

  “Tasters’ choice, the taste of choice “, a prevalent slogan of Nestle coffee, which has penetrated into vast majority of consumers’ heart. Such advertising as KFC, McDonald’s demonstrates a high level of popularity during the process of globalization. Not merely is advertising a vehicle for business that aims to market more commodities, but it also reveals and conveys a country’s culture and customs, ethics and value system as well as economy.  

  One of the primary causes is that advertising, oftentimes, serves as a reflection of a country’s culture and customs. Advertising, displaying diversities which vary from country to country, fundamentally counts on the country’s particular culture. Let’s take a representative article for example——garment. In China, a Chinese advertisement may feature a Chinese lady with conventional cheongsam, while “the Marlboro man” which depicts a Cowboy with a hat and jeans ride on a horse has recently been nominated as top of 101 Most Influential People Who Never Lived by three American authors. Therefore, we can deprive a general understanding of what special clothes they wear, what they have for meals, what transportations they employ and etc from these advertisements.

  A further more crucial point we must take into consideration is a country’s ethics and value system that we can acquaint ourselves with through advertisements. A case in point is the advertisements of China several decades ago, female seldom appeared on the screen, owing to the fact that people’s ethic and value system was far more conservative than nowadays. By contraries, women at present nearly dominate the existence of advertisement, while more considered sensitive or even exposed before are gradually taken for granted by a plethora of citizens.

  In addition, advertising acts as an effective avenue to roughly get aware of general situation of a country’s economy. The differences between the advertisement in America and North Korea clearly exemplify this point. Majority of advertisements in North Korea focus a great deal of attention on food and other life facilities, while in USA they lay heavy emphasis on luxuries or propaganda of large enterprise.

  Though advertising in some circumstances probably could be utilized by some companies as a vehicle of misleading, which to some extent may decrease the visibility for us to learn more about a country, yet great bulk of evidences has indicated that advertising does tell us a lot about a country.