[原始] 12.12 北美考場 庫頭

AWA

Director letter to sales force of Beta company: sales growth of 7% last year was the highest within the industry and this is largely due to sales force. However there is room for improvement: our sales force entertainment expenses are 25% higher than that of our competitors. We will now impose strict regulations on in order to bring sales force entertainment expenses down to the that of competitors. This will surely increase our sales by more than 7% growth in the future.

DS

I think: A lives L length due north of C and B lives L length due south of C.

If A and B moved houses westward  (but not due west of original house?) such that they are still same distance from C, and one should walk from C to A to B then back to C. Asks something about the distance or the difference in distance.

One of the 條件：original houses walk C to A to B to C blablabla

Sorry失憶了反正很長

DS

10 gummy bears in a dish. Picks one then picks another without putting the first one back. How many gummy bears are red?

I can’t remember the exact choices but I think I picked D

RC

Something about measuring using a standard model of hypersomething method can discover theoretical components ‘superstars’.

Last paragraph mainly talks about a new component discovered using the model with a name very similar to neutrinos but it’s not related to neutrinos. This component is the lightest (if it is not the lightest, it will split into two other separate components), most stable and something.

There are two main factors involved in advertisement that will influence audience: the speed of syllable pronunciation and the speed of pausation between each word. And how these two factors affect audience.

There are two scholars: Macg and Moore... Macg says that adverts should be read with faster syllable, as this will cause audience to focus more on the advertisement. Moore said adverts should be read with slower syllable, as this gives people more time to absorb information and reading it faster will cause lost opportunity and less motivation, as the speed will cause audience to perceive listening as a difficult task.

Researchers conducted experiment  and found that Normal Syllable and Normal pausation cause greatest effect. Pausation has no great effect.  But then they also said that longer pausation allows more time to absorb information (this part confused me).

One question asks which method will cause best effect on consumers for a 30sec advertisement:

I still fail to choose between normal normal and slower slower.

One question asks about what researchers would agree/ disagree upon:

Correct answer is: they disagree with Macg and agree second part of Moore.

One question about opportunity and lack of motivation to listen

One question on Researcher experiment results.

Basically talks about how when customers do food sampling in a store, whether the ambience noise of surrounding will affect tasting experience.

Pain therapists say that something something

Experiment results show that sounds actually will help sales if the tasting experience is generally positive (they will enjoy the atmosphere and not be accurate about the taste and then purchase product by mistake). However, if the sampling experience is negative, ambience sounds tend to cause negative effect.

One question asks about pain therapists

One question asks about which environment will produce best result if the food is something full of nutrients but tastes bad

I answered saying it should be in a quiet environment near a corner in the store

some of the other answer choices were: