So why do companies spend so much on price promotions?Clearly price promotions are generally run at a loss, otherwise there would be more of them.And the bigger the increase in sales at promotion prices, the bigger the loss.While short-term price promotions can have legitimate uses, such as reducing excess inventory, it is the recognizable increase in sales that is their main attraction to management, which is therefore reluctant to abandon this strategy despite its effect on the bottom line.
Q13:The passage suggests that evidence for price promotions’ “effect on the bottom line” (line 40) is provided by
A.the lack of lingering aftereffects from price promotions
B.the frequency with which price promotions occur
C.price promotions’ inability to attract new customers
D.price promotions’ recognizable effect on sales
E.the legitimate uses to which management can put price promotions
答案是B，这段最后一句话能翻译一下吗？
Q13:The passage suggests that evidence for price promotions’ “effect on the bottom line” (line 40) is provided by
A.the lack of lingering aftereffects from price promotions
B.the frequency with which price promotions occur
C.price promotions’ inability to attract new customers
D.price promotions’ recognizable effect on sales
E.the legitimate uses to which management can put price promotions
答案是B，这段最后一句话能翻译一下吗？ -- by 会员 傻熊有傻福 (2011/8/15 18:35:06)
文章先说价格战一定是亏的，不然价格战的频率一定要比现在多，在此assumption上说促销越多，亏的越多，但是管理层不愿意放弃这种促销策略是因为促销能带来sales的直接上升，尽管这亏本的促销是影响（做买卖的）底限（即收入要至少等于成本，即有利润，即the bottom line）的
题目问什么能证明价格战是影响底限（利润）的？ 很明显是促销的频率（因为如果不影响利润，价格战的频率会更高) | 
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发表于 2011-8-15 18:35:06
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