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prep12有道题的意思没看明白,求指教

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楼主
发表于 2017-3-21 15:32:39 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
Drug manufacturer: Television audiencesare sure to realize that the “physician"recommending our brandof cough syrup in our advertisementis actually an actorplaying a role. Hence they will not place unduetrust in the advice given by this actor. Therefore, networks should relaxtheir guidelines to permit our companyto broadcast this advertisement.
Television executive: If the audience can tell thatthe actor is not a physician, then your advertisement need not have a physicianfigure recommending your product.
Which of the followingis an argumentative strategy used by the television executive in responseto the drug manufacturer?
A.       Indicating that the reason the drug manufacturer offers for relaxing the guidelines conflicts with the manufacturer's presumed motive for presenting the image of a physician in the advertisement
B.       Asserting that the drug manufacturer's expressed desire to broadcastthe advertisement is motivated by self- interestrather than by genuine interest in the good of the audience
C.       Invoking subjective opinions concerning audience reaction to television advertisements as if those opinions constituted objective evidence
         D.      Pointing out that the goals of the drug manufacturer's company differ from those of television networks
E.       Questioning the ability of the drug manufacturer to make any sweeping generalization about what the many different members of the audiencemay think
答案我能选出来,但是红色字体的意思和制药厂用“医生”做广告的关系是什么呢,红色字的逻辑链我没看出来。求解释~~



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沙发
发表于 2017-3-22 21:10:02 | 只看该作者
Therefore, networks should relaxtheir guidelines to permit our companyto broadcast this advertisement.

Hi yaya, 这句话是”因此,广播公司应该放松他们的规定,允许我们公司来使用这个广告。“
虽然文章里没特意说,但是上下文的意思可以推出---传媒公司有规定,广告里不能用医生做广告。

其原因也没有说,但有可能是怕误导消费者。

板凳
 楼主| 发表于 2017-3-22 21:24:43 | 只看该作者
lisiberry 发表于 2017-3-22 21:10
Therefore, networks should relaxtheir guidelines to permit our companyto broadcast this advertisemen ...

制药者说,因为观众发现医生是演员扮演的,所以广播公司应该让他们放这个广告
这是什么逻辑,制药者怎么推出这个理论的啊~
地板
发表于 2017-3-22 22:02:25 | 只看该作者
yaya杨 发表于 2017-3-22 21:24
制药者说,因为观众发现医生是演员扮演的,所以广播公司应该让他们放这个广告
这是什么逻辑,制药者怎么 ...

对,制药者是说反正观众心里明白医生其实是演员扮演的,(这样就不会误导消费者。)因此传媒公司应该允许他们使用医生这个角色。
可是传媒公司反问他,既然你说大家都知道这个医生是演员,那你为什么还非固执于要用医生的身份来说几句话呢。(其实就是在反驳制药者,其实你明白,只要这个演员穿上白大褂扮演成医生,还是有很多观众就会相信他是医生的)。

因此,本题就问传媒公司的高级负责人用什么战略来反驳制药厂负责人的。
简单来说就是制药厂负责人的话里有矛盾。
5#
 楼主| 发表于 2017-3-23 17:18:42 | 只看该作者
lisiberry 发表于 2017-3-22 22:02
对,制药者是说反正观众心里明白医生其实是演员扮演的,(这样就不会误导消费者。)因此传媒公司应该允许 ...

噢噢~~这下明白啦,谢谢lisiberry啦
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