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A7. The following is a memorandum to the president of the EZ-Manufacturing Company from the manager of cafeteria services.
“Offering pizza in our cafeteria has proved extremely profitable. To further increase our profits from pizza sales, we should switch to PDQ Pizzeria to supply our pizza. PDQ pizza was twice voted the ‘best pizza’ in the neighboring town of Hamiltonia in on-line surveys of Hamiltonia Gazette readers. The PDQ branch in our town currently sells pizza for only slightly more than our cafeteria does and has begun offering free daily delivery. Switching to PDQ pizza will clearly improve satisfaction with our cafeteria and hence increase the cafeteria’s profits.”
在我们的咖啡馆里供应pizza饼应景证明是非常有利的。为了进一步增加我们来自于pizza销售的利润，我们应该转向PDQ pizza店来供应我们的pizza。他们的pizza在H附近的城镇的一次对于HG的读者的在线调查冲，两次被评为最好的pizza。PDQ在我们镇的分店卖的pizza仅比我们多一点，并且他们提供免费送货。转向PDQ pizza店将明显提高对于我们咖啡馆咖啡的满意度，并且可以提高咖啡的利润。
A8.
The following appeared in a memorandum from the marketing department of Reel magazine.
“In order to determine the cause of the recent decline in sales of our magazine, we sent a survey to customers who have canceled their subscription during the last nine months. Results indicate that 80 percent of the 450 respondents feel that Reel contains too many ads. In order to retain current customers and win back customers who have canceled their subscriptions, we should reduce the number of ads. This solution will not only improve customer satisfaction but also increase our revenue by boosting magazine sales.”
为了找出最近我们杂志的销售下降的原因，我们对那些过去9个月以来取消订阅的顾客做了调查。结果显示450个回答者80%感到R包含了太多的广告。为了保持我们的顾客并赢回那些已经取消订阅的顾客，我们应该减少广告的数目。这样不仅提高了我们顾客的满意程度，并且提高了销售量从而增加了收益
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发表于 2005-8-6 04:03:00
发表于 2005-8-7 00:15:00
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