大全-B-10

10.   In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.

Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?

(A) How effective as a detergent was Bleach-O Green?

(B) How many other detergents on the market were promoted as safe for the environment?

(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?

(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?（C）

(E) How effectively was Bleach-O Green advertised and promoted to consumers?

为什么C问题无关呢，是因为文中已经表达了它的价格，typical。。。5%？

这题我最初也做错了，按照一般的想法来说，产品失败的原因可能包含COST太高，尽管这种产品的售价要高于别的产品。但题目强调的是，Bleach-O Green had failed to capture a significant share of the detergent market ，即未能占据理想中的市场份额，而不是利润过低导致公司撤回产品。

这题ETS挖了个大陷阱：

Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale

文章顺序方面，在说明了，成本比普通的洗涤精高5%时，原文（立即）说，bleach o green 在没占据很大的市场，然后退出销售

自然这样，会使人们认为成本和失败是有关的，（这样我们就进入了陷阱）

其实原文在刚开始就说了，people willingness to spend up to 10 percent more for products that are ecologically sound.

所以人们愿意为ecological products 花费比以前东西价格高10%的钱

C的5%，是可以被消费者接受的