152. The following appeared in a memo to the board of directors of Bargain Brand Cereals.
"One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success in selling cereal, we recommend that Bargain Brand now expand its business and begin marketing other low-priced food products as quickly as possible."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo, considering that the lasting welcome of the Bargain Brand breakfast cereal from customers and advantages over other companies on such products, the author recommends that Bargain Brand Cereals should expand business for other low-priced food products. Even though the argument seems to be well-presented and reasonable in somehow, I am afraid it can hardly bear further consideration because of insufficient information about the specific situation such as market share and unsubstantiated confidence of future success of other low-priced food products in the market.
First and foremost, as we know, sound and persuasive evidence always needs specific data and result from comprehensive surveys. Words such like 'quickly drew many customers away' cannot be a sufficient proof to prove the company's high and steady status in the market. In order to make clear that whether the company have steady income from the low-priced cereal business and competence to expand its business, the author should answer the many questions about specific situations, such as 'what is the market share of the cereals produced by the company?' 'Is the low-priced cereal welcomed by customers as one year ago?' The answers to these questions will provide an accurate picture of the company's situation.
Furthermore, the author only mentions about that the company does not need to raise our prices to continue making a profit even though the competitors tried to lower their price of products. However, the author does not present enough information that Bargain Brand breakfast cereal can ensure its market status in the future. The author ignores to provide information about the competitors, such as 'what is their business strategy in the future?' 'Will they continue to lower their products' price?' 'Will the customers change their buying inclination if the competitors' product price continue to lower?' In order to estimate the threat from competitors in the future, the author should answer these questions at first.
In addition to the above, there is no proof in the argument which can substantiate the competitiveness of the company in the other fields of the market. For example: how can the author assure that strategy of low-price will succeed again in the fields? Probably just because there was no company producing low-price products in the field of cereal, the introduction of budget brands by Bargain Brand Cereals is like a surprise attack and made a great success. But what will happen if the situation in other fields is different? Will such strategy success again? The author cannot answer such questions. Before reaching a conclusion the author should make comprehensive investigation and answer the foregoing questions in order to avoiding risks.
To sum up, after pointing out so many questions which need to be answered by the author, we can say that the evidence cited in the argument can hardly be relied on. Before reaching a final conclusion and making recommendation, the author should answer the questions listed above in order to have a more accurate picture about the market status of the company and perspective of the future market.
in somehow？？ the many questions这里不需要the 第一段的内容我感觉ＬＺ说的有点虚，你首先应指出题目应对哪些问题作出回应，并且什么样的回应才可以支持题目的结论，然后再说题目中缺乏相信的信息，而只是模糊的说明，因而……as we know, sound and persuasive evidence always needs specific data and result from comprehensive surveys. Words such like 'quickly drew many customers away' cannot be a sufficient proof to prove the company's high and steady status in the market. 类似这样的话，尽量少说，而需要的是你具体地说明，比如，你说ｑｕｉｃｋｌｙ不能怎么样，那你在写的时候就要说说具体怎么样的信息才能这样。
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发表于 2012-10-30 23:14:39
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