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Logic from Stephen's Guide (5)
Appeals to Motives in Place of Support
-------------------------------------------------------------------------------- The fallacies in this section have in common the practise of appealing to emotions or other psychological factors. In this way, they do not provide reasons for belief. The following fallacies are appeals to motive in place of support:
1.Appeal to Force (argumentum ad baculum)
-------------------------------------------------------------------------------- Definition: The reader is told that unpleasant consequences will follow if they do not agree with the author.
Examples: (i) You had better agree that the new company policy is the best bet if you expect to keep your job. (ii) NAFTA is wrong, and if you don't vote against NAFTA then we will vote you out of office.
Proof: Identify the threat and the proposition and argue that the threat is unrelated to the truth or falsity of the proposition.
References: Cedarblom and Paulsen: 151, Copi and Cohen: 103
2.Appeal to Pity (argumentum ad misercordiam)
-------------------------------------------------------------------------------- Definition: The reader is told to agree to the proposition because of the pitiful state of the author.
Examples: (i) How can you say that's out? It was so close, and besides, I'm down ten games to two. (ii) We hope you'll accept our recommendations. We spent the last three months working extra time on it.
Proof: Identify the proposition and the appeal to pity and argue that the pitiful state of the arguer has nothing to do with the truth of the proposition.
3.Appeal to Consequences (argumentum ad consequentiam)
-------------------------------------------------------------------------------- Definition: The author points to the disagreeable consequences of holding a particular belief in order to show that this belief is false.
Example: (i) You can't agree that evolution is true, because if it were, then we would be no better than monkeys and apes. (ii) You must believe in God, for otherwise life would have no meaning. (Perhaps, but it is equally possible that since life has no meaning that God does not exist.)
Proof: Identify the consequences to and argue that what we want to be the case does not affect what is in fact the case.
4.Appeal to Popularity (argumentum ad populum)
-------------------------------------------------------------------------------- Definition: A proposition is held to be true because it is widely held to be true or is held to be true by some (usually upper crust) sector of the population. This fallacy is sometimes also called the "Appeal to Emotion" because emotional appeals often sway the population as a whole.
Examples: (i) If you were beautiful, you could live like this, so buy Buty-EZ and become beautiful. (Here, the appeal is to the "beautiful people".) (ii) Polls suggest that the Liberals will form a majority government, so you may as well vote for them. (iii) Everyone knows that the Earth is flat, so why do you persist in your outlandish claims?
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