A manufacturer of workstations for computer-aided design seeks to increase sales to its most important corporate customers.Its strategy is to publish very low list proces for workstations in order to generate interest among the buyers for those corporations. Which of the following ,if characteristic of the marketplace,would tend to cause the manufacturer's strategy to fail? A The proposed list prices would seem low to a typical buyer for the manufacturer's most important corporate customers. B The capability of workstation suitable for given jobs are not significantly different among various manufacturers. C The manufacturer's most important corporate customers employ as buyers persons who are very knowledgeable about prices for workstations for customer-aided design. D Customers differ significantly in the percentage of resources they can devote to computer workstation E Buyers for corporations that purchase workstation for computer-aided design receive bonuses for negotiating latge discounts from the list price. 这个E 实在是推不过来
我就对C来WEAKEN一下吧, C 为什么能不能理解为因为那帮客户对价格心知肚明了,所以一降价就能很快觉察到,然后更加倾向去消费呢? 也就是说C会引来新的问题,所以不能选. 关于选E,我意思看不太懂,感觉就是说那些客户,也就是买家买这种东西时通常会收回扣,所以价格对他们是没影响了,说白了就是公款购物收回扣?不知道对不对,请NN指正.
C means the buyers will more buy in the low price listed for the workstations, so it will promote the strategy. E means the de facto low prices provide very limited room for the buyers to negotiate, hence they could not get good bonuses.
京公网安备11010202008513号 京ICP证101109号 京ICP备12012021号
发表于 2009-7-18 01:05:00
