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Following several years of decreasing advertising sales, the Sunday Times reorganized itsadvertising sales force three years ago. Before the reorganization, the sales force was organized geographically, with some some sales representatives focusing on city-center businesses and others focusing on different outlying regions. The reorganization attempted to multiply the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization advertising sales multiplied.
In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be helpful to find out each of the following except:
A Three years ago, what proportion of the Sunday Times' total revenue was generated by advertising sales?
B Has the circulation of the Sunday Times increased substantially in the last three years？
C Has there been a substantial turnover in personnel in the advertising sales force over hte last three years?
D Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all the types of businesses to which they were assigned?
E Has the economh in Sunday and the surrounding regions been growing rapidly over the last three years? |
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发表于 2013-2-4 17:15:29
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