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“Never judge a book by its cover”  .Although the saying said that ,in fact,people always judge the matter by its appearance so many a business catch the customers’ ideas ,thus ,they make the perfect advertisement for their products that seem much better than they really are.

First and foremost ,this action is a common measure in advertising industry .In order to widen their market and get more consuming power ,companies shall catch the customer’s attention by this kind of advertisement.If i am a boss of a companies and i want to sell my products:cars.I will make a pretty advertisement that appropriately exaggerate the function or performance of my products’ advantages to attract people’s attention.When people are interested my products ,the wonderful advertisement will be improve the desire of consuming then i will get more sale power.So i can benefit from the market.On the other hand,the advertisements often avoid the disadvantages ,they always invite some super star to participate in the advertisement.Super stars have many fans who blindly chase them.Therefore,advertisement use stars’ popularity to avoid or reduce the customers attention on disadvantages of products.For instance, the recent advertisement for a new clothing brand that is represented by a super star.Actually,the clothes of this brand is not good in my perspective.But with various supports of fans ,many a young purchase clothes of this brand.I deem that the advertisement is mislead the customers to purchase the products.Thus,in my opinion,no matter how wonderful and interesting the advertisement is,as a customer ,should consider the function and requirement of the products primarily rather than blindly consumer the star-represented products.

In conclusion from the above examples of exaggerating the profits and transferring customers’ minds in weakness with inviting super star to represent their products.Unfortunately,people are accustomed to them so  we should appeal that people should consumer reasonably.