68. Manufacturers sometimes discount the price of a Product to retailers for a promotion period when the product is advertised to consumers. Such promotions often result in a dramatic increase in amount of product sold by the manufacturers to retailers. Nevertheless, the manufacturers could often make more profit by not holding the promotions.
Which of the following, if true, most strongly supports the claim above about the manufacturers' profit?
(A) The amount of discount generally offered by manufacturers to retailers is carefully calculated to represent the minimum needed to draw consumers' attention to the product.
(B) For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price.
(C) For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.
(D) During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price. D
(E) If a manufacturer fails to offer such promotions but its competitor offers them, that competitor will tend to attract consumers away from the manufacturer's product
Claim: the manufactures could often make more profit by not holding the promotions.
During such a promotion RETAILERs (not manufacture) tend to accumulate in their warehouses inventory bought at discount, they then sell much of it later at their regular price. If so, a retailer can accumulate all the products it wants during the promotion and need not buy any product at regular price from the manufacture. Thus, the profit for the manufacture is lower than the profit could have been without the promotion.
This answer choice D supports the conclusion of the argument.
The focus is not during the promotion, but after the promotion. Because the retailer accumulated more products than it could sell during the promotion, then after the promotion it would order FEWER products from the manufacture for future demands from the customers. Without the promotion, the retailer HAS to order these regular-priced products from the manufacture for customers.
可以这么理解不？ Manufacturers sometimes discount the price of a Product to retailers for a promotion period when the product is advertised to consumers 是大前提（背景资料） Such promotions often result in a dramatic increase in amount of product sold by the manufacturers to retailers 是论据 the manufacturers could often make more profit by not holding the promotions.是结论。
另外问一下(B) For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price. 这个选项的缺陷在哪里?
B is wrong because of the word MANY. Contrary to its literal meaning, in GMAT and LSAT, many = some = between 1 and 100. Therefore, MANY products could be as few as one product in choice B.
这题是不是意思说，消费者的需求是固定的。当有促销活动的时候，零售商一次性买很多，把将来的也一起买掉了一点（一口气买了大于消费者需求的量），因此result in a dramatic increase in amount。但是如果没有促销的时候，零售商要满足消费者的需求，还是要买匹配需求的量。因此制造商的利润增加了？ 不是很明白的地方是，the manufacturers could often make more profit by not holding the promotions，这里是和什么东西比较？是促销后恢复原价和促销的那一段时间比，还是完全没有促销和有促销这个策略比？ 额，我说清楚了嘛。。。？~~><~~ 求NN再解释下，谢谢！
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发表于 2011-3-9 09:25:21
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