求解一道CR题

eliasfan · 发表于 2011-1-14 15:50:54

GWD5-Q29:

Over the past five years, the price gap between name-brand cereals and less expensive store-brand cereals has become so wide that consumers have been switching increasingly to store brands despite the name brands’ reputation for better quality.To attract these consumers back, several manufacturers of name-brand cereals plan to narrow the price gap between their cereals and store brands to less than what it was five years ago.

Which of the following, if true, most seriously calls into question the likelihood that the manufacturers’ plan will succeed in attracting back a large percentage of consumers who have switched to store brands?

A.There is no significant difference among manufacturers of name-brand cereals in the prices they charge for their products.

B.Consumers who have switched to store-brand cereals have generally been satisfied with the quality of those cereals.

C.Many consumers would never think of switching to store-brand cereals because they believe the name brand cereals to be of better quality.

D.Because of lower advertising costs, stores are able to offer their own brands of cereals at significantly lower prices than those charged for name-brand cereals.

E.Total annual sales of cereals—including both name-brand and store-brand cereals—have not increased significantly over the past five years.

eliasfan · 发表于 2011-1-14 15:55:23

The answer is B ,but I think D is better!
According to the passage, price, rather than quality, plays the most critial part in determining the customers' decision.
Thereforem if there is further space for stores to lower down the price for their products in the competition, name brands' plan is bound to collapse. That is why I prefer D.

nickyjune · 发表于 2011-1-14 21:05:07

D means why name brand is more expensive than store brand, just a pure description. At the same time, is there no evidence to illustrate if narrow the price gap will draw the consumers back.

5 answer is not perfect, I prefer B.

mmbma · 发表于 2011-1-14 22:16:05

B is the better answer.

Read carefully, you will see that the question says "narrow the price gap between their cereals and store brands to less than what it was five years ago." So the Brand name manufacturers plan to "narrow the price gap". So it means no matter how LOW the store branded cereals are, the price difference will be the same. So Choice D has no advantage.

Think about the overall question. People chose the Brand name cereals 5 years ago because their "reputation for higher quality". People PERCEIVED that brand name has better quality. Now Option B says after eating the store brand cereals, people found that the store brand cereals are ALSO GOOD QUALITY. So it is hard to lure them back since the Brand name=better quality illusion is gone.

eliasfan · 发表于 2011-1-14 23:17:32

3X to mmbma

求解一道CR题

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