新prep2-78

78.   (32009-!-item-!-188;#058&006754)

Kitchen
magazine plans to license the use of its name by a line of cookware.  For a magazine, licensing the use of its name
for products involves some danger, since if the products disappoint consumers,
the magazine's reputation suffers, with consequent reductions in circulation
and advertising.  However, experts have
evaluated the cookware and found it superior to all other cookware advertised
in Kitchen.  Therefore, Kitchen can
collect its licensing fee without endangering its other revenues.

The
argument above assumes which of the following?

A.
No other line of cookware is superior to that which will carry the Kitchen
name.

B.
Kitchen will not license the use of its name for any products other than the
line of cookware.

C.
Makers of cookware will not find Kitchen a less attractive advertising vehicle
because the magazine's name is associated with a competing product.

D.
Consumers who are not regular readers of Kitchen magazine will be attracted to
the cookware by the Kitchen name.

E.
Kitchen is one of the most prestigious cooking-related magazines.

 答案是C，不明白呀

求指教，顶起！ thanks!

这题没人管吗？期待NN

也不是很明白，期待有NN解答！

《厨房》计划授权给炊具生产线，但是又担心冠名的炊具质量不好影响杂志的销量和广告收入。但是专家说这个炊具比杂志上作广告的其他炊具的质量都要好，不用担心。所以杂志就可以收取授权费也不用担心影响杂志的其他收益！

由此可以推断出C，个人觉得E也有点关系！

小生愚见，希望斑竹和大N来解释一下！